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Perform Group four year deal with the Women's Tennis Association
12/23/2011 : PERFORM SIGNS PARTNERSHIP DEAL WITH WOMEN'S TENNIS ASSOCIATION
Four year deal covers 22 Premier events
Sports content distributor Perform Group has been awarded a four year deal with the Women's Tennis Association in which the company will manage and oversee the development of all media rights from the start of 2013 to the end of 2016, excluding the US and Canada
The agreement covers the 22 Premier WTA events, including the season-ending finale competition, the TEB BNP Paribas WTA Championships, currently held in Istanbul.
Perform will partner with IEC in Sports to sell, distribute and manage all broadcast relationships
A Perform spokesman says the company plans to double the number of current live matches delivered, by increasing both the number of courts and days covered. In addition, Perform will provide extensive coverage of the WTA Tour on all its digital platforms, including TennisTV.com, the WTA's and ATP World Tour's official live streaming subscription website, ePlayer, the sports VOD broadcast platform that reaches over 90 million sports fans each month and Watch&Bet.
Stacey Allaster, president and CEO of the WTA, said "By partnering with a digital specialist in Perform, we will be able to merge technology across digital and broadcast, ensuring maximum worldwide exploitation of our Premier events on multiple platforms. WTA content will be delivered to our fans, commercial partners and members in a more compelling and efficient manner than ever before."
Simon Denyer, co-CEO of Perform, said: "The WTA is a fantastic sports right property. There are very few sports rights that can match it for quality, volume and frequency, especially on weekdays. This new agreement underpins our tennis output until 2016 and allows us to implement a comprehensive digital strategy, creating a significant opportunity to launch new subscription products.
"We have a very longstanding commercial partnership with IEC in Sports in tennis dating back to 2005 that has been extremely successful for both parties. We look forward to extending our relationship with IEC in Sports."
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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