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Playtech To Expand on IP-based casual games market
PLAYTECH EXPANDS CASUAL GAMES DIVISION
Company seeks to capitalise on IP-based games.
Online gambling software provider Playtech plc has unveiled a comprehensive strategic plan to significantly increase its market share of the IP-based casual games market.
This initiative follows the completion of the acquisition of Funtactix, a publisher of film and television-based games which has built a reputation in Hollywood and with gamers for delivering authentic casual game experiences based on popular entertainment franchises including The Hunger Games, Mission: Impossible, Power Rangers and Rocky.
The completion of the acquisition forms a central pillar of Playtechs long-term casual games strategy, according to a press statement issued Tuesday. This began with the creation of development studio Plamee in 2014 and continued with the acquisition of Game Maker: Studio developer, Yoyo Games, last year (
Funtactix was founded in 2006 and has led the rebirth of movie-based gaming across casual platforms. With the announcement and launch of the FTX Games publishing division last year, the company expanded its capabilities to publish multiple major games with the goal of uniting developers with entertainment properties.
Funtactix is comprised of industry veterans with experience of launching dozens of successful titles for many of the leading publishers in the games industry including Microsoft, Sony, Ubisoft, and LucasArts and big names in entertainment including MGM and WME.
As part of Playtech the Funtactix team will continue to facilitate partnerships with leading entertainment property owners as well as publish in-house and externally developed titles under the FTX Games publishing division. The team will remain focused on building FTX Games as a publisher of IP-based games, backed by Playtechs internal game development resources.
Additional details of development projects as part of this collaboration will be forthcoming in future announcements linked to individual titles, the Playtech statement advises.
Shimon Akad, COO, Playtech, said: "The Playtech casual games division has a clear strategy and direction and were very confident it will continue to go from strength-to-strength.
"The acquisition of Funtactix, in addition to Plamee and YoYo Games, enables us to offer a complete suite of content and software to players, designers and third parties including some of the largest studios and brands in the world."
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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