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Playtech To Expand on IP-based casual games market

PLAYTECH EXPANDS CASUAL GAMES DIVISION
 
Company seeks to capitalise on IP-based games.
 
Online gambling software provider Playtech plc has unveiled a comprehensive strategic plan to significantly increase its market share of the IP-based casual games market.
 
This initiative follows the completion of the acquisition of Funtactix, a publisher of film and television-based games which has built a reputation in Hollywood and with gamers for delivering authentic casual game experiences based on popular entertainment franchises including The Hunger Games, Mission: Impossible, Power Rangers and Rocky.
 
The completion of the acquisition forms a central pillar of Playtechs long-term casual games strategy, according to a press statement issued Tuesday. This began with the creation of development studio Plamee in 2014 and continued with the acquisition of Game Maker: Studio developer, Yoyo Games, last year (
 
Funtactix was founded in 2006 and has led the rebirth of movie-based gaming across casual platforms. With the announcement and launch of the FTX Games publishing division last year, the company expanded its capabilities to publish multiple major games with the goal of uniting developers with entertainment properties.
 
Funtactix is comprised of industry veterans with experience of launching dozens of successful titles for many of the leading publishers in the games industry including Microsoft, Sony, Ubisoft, and LucasArts and big names in entertainment including MGM and WME.
 
As part of Playtech the Funtactix team will continue to facilitate partnerships with leading entertainment property owners as well as publish in-house and externally developed titles under the FTX Games publishing division. The team will remain focused on building FTX Games as a publisher of IP-based games, backed by Playtechs internal game development resources.
 
Additional details of development projects as part of this collaboration will be forthcoming in future announcements linked to individual titles, the Playtech statement advises.
 
Shimon Akad, COO, Playtech, said: "The Playtech casual games division has a clear strategy and direction and were very confident it will continue to go from strength-to-strength.
 
"The acquisition of Funtactix, in addition to Plamee and YoYo Games, enables us to offer a complete suite of content and software to players, designers and third parties including some of the largest studios and brands in the world."

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Gambling News :

South Africa Going After Illegal Gambling - In South Africa a combined national police and federal enforcement initiative has shuttered 19 illegal gambling venues across the provinces of Northern Cape and North West.

The Winning Express arbitrage sports betting scheme - A UK-based GBP 27 million arbitrage sports betting scheme, The Winning Express, has collapsed, leaving a thousand investors with concerns that their money is lost, according to a BBC report over the weekend.

Global Poker League Championship Results - #gpl The inaugural season of the Global Poker League Championship played out this week with the Montreal Nationals besting the Berlin Bears across 11 games to claim the $100,000 main prize.

Yahoo DFS Gets Uk License - #yahoo Industry observers point out that Yahoo has thus far carried out little in the way of major marketing on DFS in its US endeavors, unlike rivals DraftKings and FanDuel, and they expect it to follow a similar path in the Britain.

SPANISH GAMBLING MARKET CONTINUES TO GROW - Spain's gambling industry continued to advance in 2015 with growth in most sectors, according to the latest research report from the Codere - University of Madrid Institute for Policy and Governance collaboration released this week.

Novomatic Acquires Albanian National Lottery - #Novomatic The Austrian gaming technology group Novomatic has issued a statement confirming that it has completed the final required steps for the successful acquisition of the Albanian National Lottery.

2016 Massachusetts Gaming Commission Report - Industry journalist Steve Ruddock picked up on some interesting statistics from the latest annual report of the Massachusetts Gaming Commission released this week, flagging the current results from its on-going monitoring research of the state gambling market.

Jack Lam denies bribe allegations - Allegations by Philippines Justice Secretary Vitaliano Aguirre that casino tycoon Jack Lam used 'facilitator' Wally Sombero in an attempt to bribe him into protecting Lam interests have been hotly denied by Lam.

Fonbet Gets Russian Betting License - #Fonbet Russian-licensed operators are required to use officially sanctioned payment hubs called TSUPIS to facilitate government oversight, and this may be a concern for Fonbet at present.

New Attempts to Restore the Wire act - In the first of these initiatives, which Online Poker Report notes is supported by only eight state AGs (half those who signed a similar letter last year), the signatories seek support for RAWA at a Congressional hearing scheduled for December 9.

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