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Netmarble Games to Acquire Playtika

SOUTH KOREAN GAMES DEVELOPER MOVES TO BUY PLAYTIKA
 
Social casino games developer said to be worth up to $4 billion.
 
Caesars Interactive Entertainment social casino subsidiary Playtika is reportedly the target in an acquisition move by South Korean online games developer Netmarble Games which the Korea Herald and Reuters outlets claim will be the "largest acquisition deal made by a South Korean game company since No. 1 player Nexon and NCSoft jointly attempted to takeover Electronic Arts for 4 trillion won in 2012."
 
Netmarble is apparently prepared to pay up to the equivalent of $4 billion for the Israeli-based gaming company and has signed a letter of intent to participate in the bidding on July 7 after negotiating a substantial contribution from Korean institutional investors.
 
Sources have told Korean media that Netmarble is keen to make the acquisition in order to increase its brand value and shore up the balance sheet ahead of its planned future  initial public offering. The game developer has been seeking a global M&A target since early this year after hiring Morgan Stanley to explore potential deals.
 
There is reportedly intense interest among several companies in acquiring Playtika, which is presumably being sold off to reduce CIEs parent companys debt burden and placate creditors.
 
Playtika posted revenues of $725 million in 2015, forecasting $900 million in 2016 and earnings of around $350 million. In contrast, Netmarble generated revenues of $868 million last year in 2015 from its mobile games.
 
The Reuters news service reports that Netmarble has ambitions to expand beyond Asia into the European and North American markets, and if successful the acquisition of Playtika could double Netmarble sales, which soared 86 percent y-o-y in 2015,  breaching the one trillion won benchmark for the first time.
 
Media reports suggest that Netmarble is not necessarily interested in the gambling elements within Playtika, and is more focused on the contribution which the social gaming company could make to its existing (mobile) business activities.
 
If Playtika is sold at the current valuation, it would generate a significant profit for CIE, which acquired the company back in 2011 for $100 million , although since buying the company CIE has enhanced its value through development and consolidating other social casino gaming interests beneath its umbrella.

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Gambling News :

Pokerstars Now Lead Sponsor of Global Poker League - Alex Dreyfuss Global Poker League has received a significant boost from the announcement by Dreyfuss Mediarex Sports and Entertainment company Friday that online pokers biggest operator, Pokerstars, has signed on as lead and exclusive GPL sponsor.

Betconstruch invests in Ucrafts - BetConstruct may have also been attracted by the obvious interest in Ucrafts business - the start-up has already gained 5,000 subscribers in just a few months of commercial activity.

Plus500 Founders Selling Off Shares - Alon Gonen and Gal Haber respectively sold 7.2 million shares, retaining a 10.4 percent interest in the company; and 2.6 million shares, retaining a smaller stake of just 3.6 percent.

Rush Golf Live Launches - Virtual sports provider Inspired Gaming has announced the launch of its latest product - Rush Golf Live - with Betfred the first operator to carry the game.

British Basketball League in Deal With Perform - The British Basketball League has agreed a six-year deal with Perform, a digital sports content and media group, for the distribution and sale of all global media-related rights.

Ashley Sandyford Sykes Sharing Slot Expertise - Sandyford-Sykes has experience in the development of over a hundred popular online slot titles and led the Quickfire development team at Microgaming.

2016 WPT National Marrakech High Roller Results - Spanish poker pro Nabil Cordoso boosted his career earnings by a useful $66,873 this week when he was awarded the first prize in the PMU.fr WPT National Marrakech High Roller event in Marrakech.

GreenTube and Chopsticks In Partnership - Novomatic Interactive subsidiary Greentube has announced that it has signed a partnership deal with the Gibraltar-based mobile app developer Chopsticks In The Apps Ltd through which it will organize distribution of Chopsticks games through its online, mobile, social and land-based channels.

DraftKings Investigating Collusion Complaint - The stigma of cheating has surfaced again in the daily fantasy sports sector following allegations that two players colluded in a million dollar contest at DraftKings.

Singapore Gambling Exemptions Granted - The issue of certain state-linked commercial organisations being granted exemptions from Singapores tough anti-online gambling laws has been on the table for the past few months and has been the subject of opposition complaints; protest petitions and general argument.

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