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Harrah's deal is the largest yet acquisition of an Israeli internet gaming company
Written On 5/19/11 :
The news that former 888.com chief executive Gigi Levy is among the investors in the Israeli internet social gaming start-up Playtika continues to make headlines in industry media.
Harrah's buy-in for 51 percent of the company, representing value of some $80-$90 million, is reportedly the largest acquisition yet of an Israeli online gambling firm, and a multi-million dollar bet on an internet start-up that has yet to prove itself.
The founders of the company are young entrepreneurs with influence, among them Uri Shahak, son of former IDF chief of staff Lt.-Gen. Amnon Lipkin-Shahak. He co-founded Playtika with Robert Antokol, who previously founded Cmate SA, which he sold to Oberon Media Inc. six years ago, according to the Israeli business journal Globes..
Perhaps more pertinently, Shahak previously served as senior games manager at 888 Holding plc.
Antokol is Playteka CEO and Shahak is its COO.
The Globe report reveals that Shahak is the main mover and shaker who persuaded online gambling leaders like Levi to invest in the Playtika project. Levi was joined by 888 investor Ofer Lezovsky, and former Empire Online VP marketing Avner Yasur, as well as real estate developer Igal Ahouvi, Yariv Gilat, Dafna Weiss, and Domaine du Castel winery founder Eli Ben-Zaken.
Playtika reportedly raised about $1 million in investment capital, but the company has yet to prove itself. It was incorporated a year ago, and began marketing its products six months later.
Globe reporters claim that unidentified sources have revealed a monthly turnover of around $100,000, or $1.2 million a year, and the company does not yet have a positive cash flow from operations.
Marketing has thus far been minimal, and the potential for expansion on the back of a solid marketing effort is therefore considerable.
"Playtika does not call itself an online gambling company, but an online games company that develops games for use on social websites, such as Facebook and its Russian counterpart Vkontakte," Globe reports. "The company has grown rapidly thanks to the burgeoning popularity of social networks."
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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