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Playtika to consolidate
Tuesday July 22,2014 : PLAYTIKA CONSOLIDATES STUDIO BRANDS
Playtika the overall brand as various acquisitions are brought under one umbrella.
Internet social games developer Playtika, a member of the Caesars Interactive Entertainment group since 2011, has announced that it is to consolidate the group's various games development studios under one Playtika brand.
The rebranding will see studios at Pacific Interactive, Buffalo Studios and WSOP all come under a new Playtika brand, which will be debuted at the Casual Connect trade show, July 22-24 at the Hilton San Francisco.
Following its acquisition by Caesars Interactive Entertainment in May 2011, Playtika has grown its game portfolio by acquiring Buffalo Studios, developers of Bingo Blitz and Bingo Rush; Pacific Interactive, the creators of House of Fun; and the World Series of Poker social application from Electronic Arts.
Playtika’s games have more than 29 million Facebook fans combined and entertain more than 5 million daily active players and 20 million monthly active players.
Slotomania, Playtika’s original game, remains one of the highest grossing apps on Facebook, iOS, and the Android platforms.
Playtika’s games are played by more than 5 million people every day in 190 countries, 12 languages on more than 10 platforms. The company is headquartered in Tel Aviv, with offices in the USA, Canada, Ukraine, Belarus, Argentina, and Romania.
Robert Antokol, CEO and founder, Playtika said this week: “This corporate rebranding integrates all of those studios under one Playtika name and aligns us under a combined goal of captivating audiences with beautifully produced, highly immersive social games.”
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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