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Playtika to consolidate
Tuesday July 22,2014 : PLAYTIKA CONSOLIDATES STUDIO BRANDS
Playtika the overall brand as various acquisitions are brought under one umbrella.
Internet social games developer Playtika, a member of the Caesars Interactive Entertainment group since 2011, has announced that it is to consolidate the group's various games development studios under one Playtika brand.
The rebranding will see studios at Pacific Interactive, Buffalo Studios and WSOP all come under a new Playtika brand, which will be debuted at the Casual Connect trade show, July 22-24 at the Hilton San Francisco.
Following its acquisition by Caesars Interactive Entertainment in May 2011, Playtika has grown its game portfolio by acquiring Buffalo Studios, developers of Bingo Blitz and Bingo Rush; Pacific Interactive, the creators of House of Fun; and the World Series of Poker social application from Electronic Arts.
Playtika’s games have more than 29 million Facebook fans combined and entertain more than 5 million daily active players and 20 million monthly active players.
Slotomania, Playtika’s original game, remains one of the highest grossing apps on Facebook, iOS, and the Android platforms.
Playtika’s games are played by more than 5 million people every day in 190 countries, 12 languages on more than 10 platforms. The company is headquartered in Tel Aviv, with offices in the USA, Canada, Ukraine, Belarus, Argentina, and Romania.
Robert Antokol, CEO and founder, Playtika said this week: “This corporate rebranding integrates all of those studios under one Playtika name and aligns us under a combined goal of captivating audiences with beautifully produced, highly immersive social games.”
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