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Pop-u-Lotto scheduled for launch

Thursday, January 7, 2016 :  NEW LOTTERY WILL GIVE BETTER ODDS TO WIN
 
Pop-u-Lotto scheduled for launch in Brazil early this year.
 
One of the owners of a new online lottery set for launch in Brazil this year - Pop-u-Lotto - says that many lotteries around the world are risking the alienation of punters through the ridiculously low chances of them scoring a big win.
 
Dan Engel, co-founder of Pop-u-Lotto points to the UK National Lottery in particular, claiming that operator Camelot has reduced the winning odds by increasing the number of balls from 49 to 59, which reduces the chance of a jackpot hit from 1 in 14 million to 1 in 45 million.
 
“There’s a huge risk that players will simply vote with their wallets and purses and find an alternative way to enjoy their leisure spend," Engel says in a presser distributed this week.  "My fear is that initiatives by operators to boost profits is blinkered and may well be to the detriment of the entire lottery industry. 
 
"A cursory look at the internet forums quickly identifies disgruntled ex-players bemoaning the fact that it’s just too difficult to win what they refer to as ‘a normal lottery jackpot.’ When the changes were announced, the National Lottery’s official Facebook page was bombarded with complaints from players who insisted they had had enough. When you reduce the chances of winning you also extinguish the excitement.”
 
Engel’s opinion has been echoed by Professor Ian Walker, a statistician from the UK’s Lancaster University Management School, who commented: “Lotto has been with us for more than 20 years. It’s not unfair to say that it is a shadow of its former self. It is possible to make the game too hard to win so that players stay away.”
 
Pop-u-Lotto solution is create a raffle style offering, with a fixed number of tickets, which always delivers a winner and most importantly for the player, offers the best odds.  According to its founders, the chances of winning a Euro 1 million prize are 1 in 600,000 for a Euro 5 stake, 1 in 100,000 for Euro 25, right down to 1 in 20,000 for Euro 100 stake.
 
This should be compared to state-run lotteries, which offer odds up to 1 in 622 million in the case of the Superenalotto, to win the main jackpot.
 
Engel says Pop-u-Lotto's challenge is to educate the market and promote the better odds on offer. The company is doing this by using high profile guerrilla marketing, brand ambassadors, charity partnerships, creative PR and an intensive social media offensive.

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Gambling News :

2016 WPT Borgata Main Event Results - @MrJesseJames888 Four years ago the poker world watched as Jesse Sylvia and Greg Merson fought it out in the heads up of the World Series of Poker main event, with Sylvia narrowly defeated but taking home a second placing pay check for $5,292,889.

G-Sports debuts with the game Road Redemption - #esports Land, online and mobile gambling publisher Gamblit Gaming has debuted in the burgeoning eSports sector, unveiling its new eSports platform branded G-Sports with the hit PC and console game Road Redemption.

French licensed gambling operators lost $5M in 2015 - #france Numbers released by the French online gambling regulator ARJEL have illustrated the continued folly of a ring-fenced and restricted online gambling market saddled with a harsh and operator-unfriendly tax regime.

NO PRIVATISATION FOR ONTARIO LOTTERY - The privatisation of the Ontario provincial lottery will not go ahead despite proposals by major companies like IGT-GTech, Scientific Games and Rogers Communications submitted in response to the provincial government’s 2014 Request for Proposals.

Space Invaders wins Best Slot Product Award - The growing emphasis on skill-based slot machines that are more appealing to the millennial demographic has seen Scientific Games awarded a Best Slot accolade for its Space Invaders game at the 2016 Gaming and Technology Awards.

Loss Recovery Act has again been defeated in a class action lawsuit - #gameofwar Illinois notorious Loss Recovery Act has again been defeated in a class action lawsuit...this one emanating from in-game activity on a mobile social gaming video game.

NEW MARKETING CAMPAIGN FROM LADBROKES - The Ladbrokes land and online gambling group has launched its latest marketing campaign, with the first television advertisements ready to screen this Saturday.

Gamesys acquires Snowcat Games - London online gambling provider Gamesys has announced the acquisition of Estonian online gambling games developer Snowcat Games for an undisclosed consideration, noting that the deal will strengthen its development capabilities.

BetConstruct adds virtual sports products - The Golden Race package includes premium virtual content including; football, tennis, Real MMA Fighting, horse and greyhound racing, along with lotto and keno games content.

Netent Mega Fortune Pays Euro 4.9 million - #NetEnt progressive slot Mega Fortune has delivered another instant millionaire, this one an anonymous Norwegian online punter wagering on the Betsson.com website.

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