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Pop-u-Lotto scheduled for launch
Thursday, January 7, 2016 : NEW LOTTERY WILL GIVE BETTER ODDS TO WIN
Pop-u-Lotto scheduled for launch in Brazil early this year.
One of the owners of a new online lottery set for launch in Brazil this year - Pop-u-Lotto - says that many lotteries around the world are risking the alienation of punters through the ridiculously low chances of them scoring a big win.
Dan Engel, co-founder of Pop-u-Lotto points to the UK National Lottery in particular, claiming that operator Camelot has reduced the winning odds by increasing the number of balls from 49 to 59, which reduces the chance of a jackpot hit from 1 in 14 million to 1 in 45 million.
“There’s a huge risk that players will simply vote with their wallets and purses and find an alternative way to enjoy their leisure spend," Engel says in a presser distributed this week. "My fear is that initiatives by operators to boost profits is blinkered and may well be to the detriment of the entire lottery industry.
"A cursory look at the internet forums quickly identifies disgruntled ex-players bemoaning the fact that it’s just too difficult to win what they refer to as ‘a normal lottery jackpot.’ When the changes were announced, the National Lottery’s official Facebook page was bombarded with complaints from players who insisted they had had enough. When you reduce the chances of winning you also extinguish the excitement.”
Engel’s opinion has been echoed by Professor Ian Walker, a statistician from the UK’s Lancaster University Management School, who commented: “Lotto has been with us for more than 20 years. It’s not unfair to say that it is a shadow of its former self. It is possible to make the game too hard to win so that players stay away.”
Pop-u-Lotto solution is create a raffle style offering, with a fixed number of tickets, which always delivers a winner and most importantly for the player, offers the best odds. According to its founders, the chances of winning a Euro 1 million prize are 1 in 600,000 for a Euro 5 stake, 1 in 100,000 for Euro 25, right down to 1 in 20,000 for Euro 100 stake.
This should be compared to state-run lotteries, which offer odds up to 1 in 622 million in the case of the Superenalotto, to win the main jackpot.
Engel says Pop-u-Lotto's challenge is to educate the market and promote the better odds on offer. The company is doing this by using high profile guerrilla marketing, brand ambassadors, charity partnerships, creative PR and an intensive social media offensive.
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NBA Odds: Resurgent Clippers Face Warriors in Oakland -
After a much-needed lineup shuffle, the Los Angeles Clippers (29-27 SU, 35-21 ATS) carry a four-game SU and ATS winning streak into Thursdayís game against the best team in the NBA, the Golden State Warriors (47-9 SU, 27-27-2 ATS). Tip-off is at 10:30 PM ET on TNT.
PokerStars.CZ has launched in the Czech Republic -
PokerStars.CZ has launched in the Czech Republic, becoming the first licensed online casino and poker operator under the Czech Republicís new gaming regulation. This follows on from the approval by the Czech State Supervision of Gambling and Lotteries Department.
Sunbets to Sponsor Sutton United -
Online betting operator Sun Bets has inked a one-off sponsorship deal with English association football club Sutton United for its upcoming televised clash against Arsenal FC in the FA Cup fifth round tie.
Time is Money Slot Launches -
Set to a catchy tune, Time is Money offers a free spins bonus where all wins are multiplied by up to x12 by a random multiplier, selected from the time traveling clock.
ArenaCube Signs 3 New Deals -
Under their strategic partnership, ArenaCube and Kiron will develop and launch a new version of Arena Challenge in 2017. The new version of the game will carry Kironís virtual content.
First Woman to Win a WPT Playground Championship -
Besting a field of 380, in the C$3,500 buy-in event, Zajmovic beat Jean-Francois Bouchard in heads up play, pocketed the C$261,000 first prize and a seat in the season ending WPT Tournament of Champions.
NHL Odds: Oilers-Blackhawks at the United Cente -
Fans at the United Center will be treated to a potential Western Conference playoff preview this Saturday when the upstart Edmonton Oilers visit the Chicago Blackhawks. The puck drops at 7 PM ET on WGN.
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