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PROBABILITY POSTS A STRONG 6M PERFORMANCE

Tuesday December 6,2011 : TV trial advertising campaign delivers
 
Mobile gambling firm Probability Plc posted strong results in its interim report for the six months ending September 30, 2011.
 
Financial Highlights for period from 1 April 2011 to 30 September 2011:
 
-     Net gaming revenues up 41 percent and in line with expectations to GBP 3.27 million (6M/2010: GBP 2.3 million).
 
-     Unaudited pre-tax loss 91 percent lower at GBP 65 000 (6M/2010 loss: GBP 745 000) – excluding share based payments of GBP 23 000 (2010: GBP 13 000).
 
-     Cash deposits made by customers up 74 percent over 6M/2010 period.
 
-     Company’s net cash and equivalents were GBP 2.23 million at 30 September 2011 (30 September 2010: GBP 876 000).
 
Operating highlights for the period
 
-     Positive trial investment in television marketing for LadyLuck’s mobile casino.
 
-     Rapid growth of iPhone and Android smartphone usage to account for over 50 percent of monthly revenues by the end of the period, compared to 37 percent at the beginning of the period.
 
-     Launch of new mobile Bingo! platform including iPhone and Android support, as well as “Loopy Lotto”, a slot game with two progressive jackpots.
 
-     Strong growth in business-to-business and white-label offering, including the launch of six new client brands on the Probability mobile gambling platform.
 
Charles Cohen, chief executive officer of Probability commented:
 
“This has been an excellent first half for Probability with strong momentum that has continued into the second half with record player deposits in October.
 
“During the first half we delivered revenue growth on or ahead of target in both our consumer and B2B services, with revenues from the latter increasing by 84 percent compared to the first half of FY2010.
 
“Our direct to consumer business has developed thanks to increased player recruitment and improved yields. In particular, we have deployed our mobile CRM systems to great effect this year, increasing per-player deposits by 65 percent in this six month period compared to the same period in the last financial year."
 
Cohen was particularly pleased with the results from LadyLuck's advertising trial on UK Television saying: “We think that these trials represent a real breakthrough in our marketing to new consumers, offering attractive and scalable returns on investment."  Research from the trial revealed that its players are not existing PC based users but smartphone users looking for new types of entertainment through their devices.
 
Graham Parr, Chairman of Probability plc, added:
 
"Probability has performed very well in this half and the Board is delighted with progress made in all areas of the business, technology and operations. We continue to pursue business-to-business opportunities and white label services which we see as having long term strategic value and will enable us to enter markets where partnerships are the logical way forward."

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Gambling News :

Yggdrasi To Enter Italian Gambling Market - Yggdrasil’s Italian offering will include the company's collection of in-game promotional tools, BOOST, improving gamification, and the social sharing tool, BRAG. The company’s mobile product will also be available on its HTML5 iSense 2 platform.

888sport is the latest to join sports betting integrity body ESSA - Major operator 888sport is the latest to join sports betting integrity body ESSA with the company adding its customer base and betting market platforms to ESSA’s global anti-fraud alert and reporting system.

First partypoker live event to be held in Russia - Partypoker’s new live tour will kick off in Russia on March 24, 2017 at Sochi Casino and Resort in association with Club Poker Management. Online Day 1’s will start on partypoker on March 12, 2017.

Rooster Slot Launches - “Rooster” offers 243-ways-to-win along with a big chase in the free games bonus round, where all 5-of-a-kinds are multiplied by the lucky number 5!

Scientific Games Completes DEQ Systems Corp Acquisition - Scientific Games has completed its acquisition of table games product developer DEQ Systems Corp after a deal was announced at the end of August 2016 .

Asia Gaming To Showcase Live Dealer Action - Asia Gaming will be practically demonstrating its live dealer baccarat at the ICE show next month. The Asia-facing online gambling provider is on the expansion trail and intends to make a big impact at the expo and conference in London.

25 Unlicensed Gambling Operators still in Czech Republic - Ondracka claims that the Finance Ministry has not been "resolute" in acting against the illegal operators, who he says include major companies.

2017 Aussie Millions Event 6 - Heads up, Boivin faced local pro Joel Feldman, but the Aussie proved to be no match for an on-fire Boivin who dispatched him with the runner up prize of A$78,440.

2017 Ice Totally Gaming - Next month's ICE Totally Gaming conference and expo will again be a truly international affair, following confirmation by organizers Clarion Gaming that a total of 67 jurisdictions and sovereign states will be represented on the show floor at ExCeL Centre, London.

Prince Edward Island Writes off Casino venture as Bad Debt - The debacle has resulted in stricter financial disclosure rules being introduced with which government ministers and their departments will have to comply - especially regarding loan and other write-offs of taxpayer monies.

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