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PROBABILITY POSTS A STRONG 6M PERFORMANCE

Tuesday December 6,2011 : TV trial advertising campaign delivers
 
Mobile gambling firm Probability Plc posted strong results in its interim report for the six months ending September 30, 2011.
 
Financial Highlights for period from 1 April 2011 to 30 September 2011:
 
-     Net gaming revenues up 41 percent and in line with expectations to GBP 3.27 million (6M/2010: GBP 2.3 million).
 
-     Unaudited pre-tax loss 91 percent lower at GBP 65 000 (6M/2010 loss: GBP 745 000) – excluding share based payments of GBP 23 000 (2010: GBP 13 000).
 
-     Cash deposits made by customers up 74 percent over 6M/2010 period.
 
-     Company’s net cash and equivalents were GBP 2.23 million at 30 September 2011 (30 September 2010: GBP 876 000).
 
Operating highlights for the period
 
-     Positive trial investment in television marketing for LadyLuck’s mobile casino.
 
-     Rapid growth of iPhone and Android smartphone usage to account for over 50 percent of monthly revenues by the end of the period, compared to 37 percent at the beginning of the period.
 
-     Launch of new mobile Bingo! platform including iPhone and Android support, as well as “Loopy Lotto”, a slot game with two progressive jackpots.
 
-     Strong growth in business-to-business and white-label offering, including the launch of six new client brands on the Probability mobile gambling platform.
 
Charles Cohen, chief executive officer of Probability commented:
 
“This has been an excellent first half for Probability with strong momentum that has continued into the second half with record player deposits in October.
 
“During the first half we delivered revenue growth on or ahead of target in both our consumer and B2B services, with revenues from the latter increasing by 84 percent compared to the first half of FY2010.
 
“Our direct to consumer business has developed thanks to increased player recruitment and improved yields. In particular, we have deployed our mobile CRM systems to great effect this year, increasing per-player deposits by 65 percent in this six month period compared to the same period in the last financial year."
 
Cohen was particularly pleased with the results from LadyLuck's advertising trial on UK Television saying: “We think that these trials represent a real breakthrough in our marketing to new consumers, offering attractive and scalable returns on investment."  Research from the trial revealed that its players are not existing PC based users but smartphone users looking for new types of entertainment through their devices.
 
Graham Parr, Chairman of Probability plc, added:
 
"Probability has performed very well in this half and the Board is delighted with progress made in all areas of the business, technology and operations. We continue to pursue business-to-business opportunities and white label services which we see as having long term strategic value and will enable us to enter markets where partnerships are the logical way forward."



Gambling News :

Live Dealer Now At Slotocash - Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.

Advantages of online slots over slot machines - The rise of online casinos means that players no longer have to leave their own house to play casino games.

Betradar Launches US Sports Betting Solutions - With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.

Abdelaouhab Zizi Wins MPNPT Morocco Main Event - Abdelaouhab Zizi has defeated fellow Casablanca resident Fadhil Farag heads up to win the 2018 MPN Poker Tour Morocco Main Event and MAD 375,000 (c. €33,220) after a two-way deal.

Final 12 For MPNPT Morocco - Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).

MPNPT Morocco Updates - Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.

MPN Poker Tour Morocco Day 1A - The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.

2018 MPN Poker Classic - The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.

PDC and Sportradar Renew Deal - Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data

Poker Yaar Joins MPN - Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.

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