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Charles Cohen, CEO at mobile gambling specialist provider Probability plc announced half year 2008 pre-tax profits of GBP 166 000 this week, an impressive turnaround from the same period in 2007 when the company recorded a loss of GBP 585 000. Cohen used the opportunity to reveal that the company will be expanding into unspecified markets overseas with its LadyLuck mobile casino offering.
Membership has now grown to over 400 000 mobile customers at LadyLuck, resulting in a soaring net gaming revenue, up 117 percent to GBP 2.6 million for the six months to end September 2008. The casino offers bingo and slots and over the past year has grown rapidly, thanks to major distribution agreements with some of the UK mobile phone giants.
Commenting on his typical player, Cohen said: “We are a different business to the major online brands because we are after a different customer. If we tried to sell a high roller mobile casino product to our users at the moment I suspect it would fail. I think that’s the reason the major online brands have not done it yet, because they know those customers are not there yet.”
He added that the company’s focus on low stakes gaming aimed at the mass market uniquely positions it to continue expanding despite difficult economic times. “During these difficult times, we appear to be enjoying a ‘Lidl effect’ as consumers look for value in their entertainment as with everything else," he said. "Being immediately available on their mobile phone, at 10p a spin, we are in the right place at the right time to capture these customers."
Cohen does not appear to favour the adoption of white label strategies, saying: “My whole take on this issue is that the customers that are spending low stake money on the mobile [phone] are not the online [Internet] customers. For me to get into business with networks or operators would mean losing the key advantage we have over everybody else, which is a different customer.”
Oink Country Love Slot Launches -
Oink Country Love will have players tapping their feet to the country beat with the lovable Oink Bros, Willy and Chancho, who are trying to win over the heart of Miss Southern Charm in this five by three reel, 45-line online slot.
Tim Chung Wins MPNPT Manchester -
The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.
MPNPT Manchester Day 2 -
Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.
Day 1B MPN Poker Tour Manchester -
Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.
Day 1A MPNPT Manchester -
The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days
Kung Fu Rooster Slot Goes Live -
Celebrate Chinese New Year - 2017 Year of the Rooster. It's time to sweep away any ill-fortune and make way for incoming good luck, with this exciting 12 lines slot game.
Sensational Sixes Slot Goes Live -
Light up Icons like BAR's, black spades, red hearts, blue diamonds, and green clubs. The best part of Sensational Sixes are the three wild icons, for 2X, 4X, and 6X multipliers!
3 New Betsoft Slots -
3 new Betsoft slot Games were also added this week to most online casinos allowing US players.
2017 Bodog Super Millions Poker Open -
The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.
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