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Charles Cohen, CEO at mobile gambling specialist provider Probability plc announced half year 2008 pre-tax profits of GBP 166 000 this week, an impressive turnaround from the same period in 2007 when the company recorded a loss of GBP 585 000. Cohen used the opportunity to reveal that the company will be expanding into unspecified markets overseas with its LadyLuck mobile casino offering.
Membership has now grown to over 400 000 mobile customers at LadyLuck, resulting in a soaring net gaming revenue, up 117 percent to GBP 2.6 million for the six months to end September 2008. The casino offers bingo and slots and over the past year has grown rapidly, thanks to major distribution agreements with some of the UK mobile phone giants.
Commenting on his typical player, Cohen said: “We are a different business to the major online brands because we are after a different customer. If we tried to sell a high roller mobile casino product to our users at the moment I suspect it would fail. I think that’s the reason the major online brands have not done it yet, because they know those customers are not there yet.”
He added that the company’s focus on low stakes gaming aimed at the mass market uniquely positions it to continue expanding despite difficult economic times. “During these difficult times, we appear to be enjoying a ‘Lidl effect’ as consumers look for value in their entertainment as with everything else," he said. "Being immediately available on their mobile phone, at 10p a spin, we are in the right place at the right time to capture these customers."
Cohen does not appear to favour the adoption of white label strategies, saying: “My whole take on this issue is that the customers that are spending low stake money on the mobile [phone] are not the online [Internet] customers. For me to get into business with networks or operators would mean losing the key advantage we have over everybody else, which is a different customer.”
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Gambling News :
Interwetten 2016 Earnings Results -
Privately-owned online sports betting operator Interwetten delivered robust full year results for the 2016 fiscal period, in which the company has almost achieved doubling its revenues over the past four years, success it attributes to its in-house developed platform
EU Online Gambling Tax Harmoney Dead -
Tax expert says European Court of Justice Attorney General's opinion on UK-Gibraltar litigation signals that EU courts are happy for individual member states to impose their own laws on online gambling.
Jack Lam Facing Big Fines in the Philippines -
It's going to be costly for Macau online gambling and junket tycoon Jack Lam to return to the Philippines following his rather hurried departure last year with allegations of economic sabotage, bribery and tax evasion swirling around him.
PlaySugarHouse To Carry Konami Content -
Content provider Konami will provide its Gypsy Fire and Fortune Stacks slot games to Rush Street Interactive-operated PlaySugarHouse.com on an exclusive basis in the New Jersey real-money online and mobile wagering market.
ITF TERMINATES BETWAY SPONSORSHIP DEAL -
The International Tennis Federation (ITF) has reportedly terminated Betway’s three-year sponsorship partnership as an extension to their anti-match fixing and sports integrity policy.
GSA To Launch European division -
The expansion enables the GSA to better focus on the regional needs of its members outside of North America and underscores its recognition and commitment to growing European membership.
Paddy Power Trading Update -
Company prevails despite adverse sports and US election results; Trump success cost the group GBP 5 million, whilst punter successes took another GBP 40 million in Q4-2016.
Tabcorp SunBets project -
The details were revealed this week in an IT News article quoting Tabcorp's chief information officer, Kim Wenn, who described the SunBets project as Tabcorp's biggest global venture yet.
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