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New Qubit software For SkyBetting

SKY BETTING AND GAMING ZEROS IN ON PLAYER PREFERENCES AND BEHAVIOR
 
New Qubit software helps create more personalised gaming experiences.
 
Sky Betting & Gaming aims to top its record 50 percent revenue growth last year with new player differentiation software and expertise provided by the Qubit company.
 
Sky, which has nine established online casino brands, has recently chosen Qubit to help anticipate the growing demands of their consumers and innovate ahead of their competition. With over 50 million content updates across Sky Betting and Gaming brands daily, and 53 million transactions processed on their busiest days, the company is eager to seize the opportunity that this volume of behavioral data represents.
 
“We think big and act bold to ensure the betting and gaming experience is the best it can be for our customers. Over the past few years we’ve made huge investments in our in-house data platform. Qubit not only adds to our capabilities but will act as an activation layer for insights found in other platforms.” said Edward Moss, SkyBet's m.d. in a statement this week.
 
The statement reveals that Qubit Visitor Cloud will give Sky Betting and Gaming the ability to understand how customers engage across their brands and identify opportunities to personalize. The company will be able to build relevant, timely and effective experiences for their users, whilst also measuring the effect that these enhancements are having
 
Sky Betting and Gaming product manager Sam Talbot added:
 
“We’re very excited by the opportunity that personalization represents in our industry. There are a number of challenges such as the huge volume of data, the need to stay in complete control of product stability, and the complexity of single page apps. By putting Qubit’s technology through its paces, we were really pleased with the scale, change control options, and integration with our React front end.”
 
Graham Cooke, CEO of Qubit, said that demand for his company’s technology was escalating as operators focus attention on improving product experience and increasing player loyalty.
 
“Sky Betting and Gaming interact with about 70 percent of the UK’s recreational market and by choosing the Qubit platform, which handles 50 billion events per month across our customer base, we’re well matched to deliver personalization at scale," he said.



Gambling News :

MLB Odds: Yankees vs. Jays at Rogers Centre - The Toronto Blue Jays (56-61, –14.26 betting units) are moving slowly up the AL Wild Card standings, and they can get closer to the Promised Land by beating up on the injury-plagued Tampa Bay Rays (59-60, –2.79 units). Game 2 of their four-game series is Tuesday at 7:07 PM ET on Sportsnet.

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New Microgaming HQ Opens - Microgaming’s new purpose built HQ on the Isle of Man, adjacent to its existing office, officially opened on 31 July 2017.

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PartyPoker Lobby and Table Update - Partypoker releases first phase lobby and table upgrade for an improved player experience. Player feedback influences new darker colour scheme of partypoker client

Bitstarz Launches SlotWars - BitStarz - the home of thrilling casino tournaments just launched Slot Battles with 48 battle rounds being played every day!

MLB Odds: Yankees-Jays at Rogers Centre - At 52-59, the Toronto Blue Jays need a win this Tuesday (7:07 PM ET, SNET) when they host the 59-51 New York Yankees in their series opener. JA Happ is scheduled to start for Toronto against fellow southpaw CC Sabathia, who owns a team record of 2-1 versus the Jays.

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