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New Qubit software For SkyBetting
SKY BETTING AND GAMING ZEROS IN ON PLAYER PREFERENCES AND BEHAVIOR
New Qubit software helps create more personalised gaming experiences.
Sky Betting & Gaming aims to top its record 50 percent revenue growth last year with new player differentiation software and expertise provided by the Qubit company.
Sky, which has nine established online casino brands, has recently chosen Qubit to help anticipate the growing demands of their consumers and innovate ahead of their competition. With over 50 million content updates across Sky Betting and Gaming brands daily, and 53 million transactions processed on their busiest days, the company is eager to seize the opportunity that this volume of behavioral data represents.
“We think big and act bold to ensure the betting and gaming experience is the best it can be for our customers. Over the past few years we’ve made huge investments in our in-house data platform. Qubit not only adds to our capabilities but will act as an activation layer for insights found in other platforms.” said Edward Moss, SkyBet's m.d. in a statement this week.
The statement reveals that Qubit Visitor Cloud will give Sky Betting and Gaming the ability to understand how customers engage across their brands and identify opportunities to personalize. The company will be able to build relevant, timely and effective experiences for their users, whilst also measuring the effect that these enhancements are having
Sky Betting and Gaming product manager Sam Talbot added:
“We’re very excited by the opportunity that personalization represents in our industry. There are a number of challenges such as the huge volume of data, the need to stay in complete control of product stability, and the complexity of single page apps. By putting Qubit’s technology through its paces, we were really pleased with the scale, change control options, and integration with our React front end.”
Graham Cooke, CEO of Qubit, said that demand for his company’s technology was escalating as operators focus attention on improving product experience and increasing player loyalty.
“Sky Betting and Gaming interact with about 70 percent of the UK’s recreational market and by choosing the Qubit platform, which handles 50 billion events per month across our customer base, we’re well matched to deliver personalization at scale," he said.
Gambling News :
Live Dealer Now At Slotocash -
Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
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