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Evolutionary process rather than a revolution, says Haddrill
In an interesting and wide-ranging interview with the publication Vegas Inc this week, the chief executive of Bally Technologies and chairman of the American Gaming Association, Richard Haddrill, gave his thoughts on internet poker.
Haddrill opined that the legalisation and integration into the wider US industry of internet poker would be an evolutionary rather than revolutionary process, and that the sector is clearly going to be important, but will not arrive as an overnight explosion for most land operators and players.
The Bally chief said that experience overseas had shown that "casino-style games and sports betting are even bigger than poker. For us, our strategy is to provide great [B2B] technology for our customers so they can participate with the best-of-breed platforms for poker, casino games and sports wagering and social gaming. We do have our own platform for mobile, hand-held gaming and we have our own Internet gaming platform that they plug into with their best-of-breed solution."
Bally has obtained the necessary assets and expertise through acquisition and internal development to go into the online environment, Haddrill revealed, saying that he expected to announce new poker partnerships soon.
"The integration will be done," he said. "Our casino customers will be able to have a best-in-class poker solution, but integrated into their marketing database so they get a single look at the player on their Bally technology."
Haddrill hinted that his company's hand-held mobile "on-premises" gaming device was doing well and could be approved more easily than other forms of internet activity.
"We acquired this last year from the leader in mobile gaming for casinos, Macroview. We now have more than 3 million players. Whether it’s restricted to a casino or not, we can still provide a good experience for our customers with that," he said.
"We’re also putting our Bally content out on the Internet in those jurisdictions where it’s legal to have casino-style games, so that will generate profitability for us. Our technology platform that we acquired, Chiligaming, will allow our casino customers to participate in sports betting or casino-style games when it comes.
“Our strategy is to be a technology provider and a content provider, not a direct business-to-consumer competitor to casinos, which is an important distinction.
Haddrill said that an important facet of his companies plan was to continue to develop great games, and those will go out on the Internet. "Any casino that wants to license those from us or any Internet site that does direct-to-consumer in a legal jurisdiction that wants to license us, that’ll be the second area where we’ll make money," he opined.
Federal legalisation of online poker appears to be Haddrill's preferred route to ensure uniformity of regulation and protection...and he believes there's an even chance it could come as soon as the next six months.
Interestingly, Haddrill revealed that his company was hiring people for the recently acquired Chiligaming platform and particularly the mobile aspect, relocating suitable employees from Europe to the United States. His group as a whole is boosting staffing levels around the globe by a further 300 employees.
Bally is also interested in the developing social gaming phenomenon, with experienced staffers investigating the possibilities. "We already have a number of Bally games available for free play that players can participate with," Haddrill noted. "We do expect to be more of a player in social gaming as that evolves over the next 18 to 24 months. I can’t say much more than that for competitive reasons."
With his American Gaming Association hat on, Haddrill said that the three major issues facing the trade body at present are Internet gaming, social responsibility and regulatory reform.

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Gambling News :

Wanajump Launches - #Wanajump Spanish online and land gambling operator Grupo R. Franco appears to be emulating the William Hill group, announcing this week that it is to begin a start-up accelerator program for innovative entrepreneurs, which it has titled Wanajump.

Coral Launches player proposition betting product - Digital Sports Tech, a business-to-business software provider of sports betting solutions, has signed a deal with UK online and land sports betting operator Coral to provide an innovative player proposition betting product.

Oshi online casino now accepts fiat currencies - The Oshi online casino, which started just a year ago as a Bitcoin-denominated operation, has described its expanded activity in a statement this week, noting that in addition to Bitcoin it now accepts fiat currencies and has added new game providers to its roster of suppliers.

New Standards for UK Online Gambling - Online gambling service and technology providers, along with operators and testing agencies will be studying the new gambling software and technical standards proposal published by the UK Gambling Commission following a public consultation.

Pennsylvania Gambling Bill 1887 returned with additions - The interaction between the Pennsylvanian House and the state Senate has become increasingly like watching a game of ping pong as the two political establishments wrestle with online gambling legalization and court-ordered tax fixes in the dying days of the current political season.

UKs Advertising Standards Authority vs Ladbrokes - A Ladbrokes Casino email promo has fallen foul of the UKs Advertising Standards Authority who deemed significant terms and conditions concerning bonusing to be unclear or misleading.

Mybet Earnings Struggle - The statement this week reveals that Mybet continued to be hampered by negative trends from historic quarters, making its original performance estimate "unrealistic".

Tom Horn Awarded Malta Gaming License - Online gambling software provider Tom Horn Gaming has been awarded a Malta Gaming Authority license that permits the company to host and manage Malta-based gaming operators.

Calvin Ayre invests in new Antigua Business Center - Ayre joined with government officials this week in a ground-breaking ceremony for a five-story centre on Antigua which will be home for the venture. The "green" building will be solar powered and provide employee-friendly services like catering, a gym and child care.

Attack of the Zombies Slot - Online gambling games developer Genesis Gaming has unveiled its latest game, with a theme based on a horror story of the undead, exploiting the current trend....and just in time for Halloween.

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