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Shirt sponsorships generating Big Money For UK Football
Tuesday August 2,2016 : ONLINE GAMBLING SHIRT SPONSORSHIPS GENERATE BIG MONEY FOR U.K. FOOTBALL
Premier League shirt deals rise to record high of GBP 226.5 million.
Growing numbers of online gambling operators are embarking on shirt sponsorship deals with UK football clubs that involve significant sums of money, and the publication SportingIntelligence.com has been monitoring this niche market with interesting results.
Shirt sponsorships are one of three important sources of funds for clubs, alongside match day income (tickets, food & drink, hospitality, programmes, hoardings etc) and media income (mainly TV rights).
The publication claims that English Premier League clubs have set a record this year for combined shirt sponsorship deals, with the 20 clubs generating GBP 226.5 million for the 2016-17 season, a rise of GBP 3.6 million on 2015.
The latest figures show that such sponsorships have more than doubled over the past six years, with values rising from GBP 100.45 back then to todays impressive numbers.
SportingIntelligence observes that the EPL sponsorships total is more than double the income generated by Bundesliga clubs in Germany, which is the next strongest nation in terms of shirt sponsorships with GBP 101 million in deals last season involving 18 football clubs.
The nearest rival to the top two sponsorship nations was Spain, where La Liga reported shirt sponsorships of around GBP 65 million.
The biggest such deal in the EPL is that between Manchester United and Chevrolet, which SportingIntelligence reports is worth GBP 47 million a year, but the publication lists other clubs that have done well out of this type of partnership, including Southampton and Virgin Media (GBP 6 million).
"The international appeal of the Premier League is demonstrated with 16 clubs sharing 14 sponsors with overseas headquarters based in countries as diverse as the USA, China, Japan, Thailand, the United Arab Emirates, Malta and Costa Rica. Mansion and Dafabet have two clubs each," SportingIntelligence observes, noting that only Liverpool, Southampton, Stoke and Middlesbrough boast British-based sponsors.
And despite a blanket ban on gambling corruption within football, 10 Premier League teams will carry sponsorship from gambling companies this coming season, up from seven last term.
SportingIntelligence have published a seven-year history of shirt sponsorship deals, which can be accessed here:
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
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Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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