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SimilarWeb study on Gambling Traffic
NEW SURVEY HIGHLIGHTS ONLINE GAMBLING TRAFFIC SOURCES
SimilarWeb study shows that more can be done in social media marketing, and highlights the importance of affiliate activity.
A new independent study by SimilarWeb claims that only 37 percent of online gambling traffic is direct, with referrals (ie mainly affiliate) activity delivering 24 percent; followed by 22 percent of traffic attributable to advertising; and 17 percent from SEO work.
Surprisingly, there is much room for improvement in social media marketing, which currently delivers just 1.3 percent of traffic, with only 21 percent of operators active in this area, SimilarWeb claims.
The SimilarWeb report is accessible here https://www.similarweb.com/blog/online-gambling-industry and explains how the study was carried out, involving the collation of multiple online traffic data streams and an examination of backlink profiles from major online gambling operators.
SimilarWeb estimates that online gambling traffic constitutes a mere 0.4 percent of overall online traffic, and points out that as at the date of its study in February this year Facebook was generating 53 percent of the meagre social media traffic contribution to i-gaming sites, with Youtube trailing in second with 23 percent and Twitter bringing in 8 percent.
The survey found that Pokerstars enjoys the most active gambling community with just short of one million likes on Facebook, and that Britain ranked highest in online gambling traffic with 9 percent, followed by the USA on 8 percent and Germany on 6 percent.
Figures from Ahref, which has a database of live backlinks, suggest that the industry is generally below average when it comes to backlinks, with just 12 percent of operator backlinks classified as above average (those with a score above 60).
From a news site perspective the study found that 37 percent of gambling domains have at least one link from a top news website and 24 percent of gambling websites have more than one top media source in their backlink inventory.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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