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SimilarWeb study on Gambling Traffic
NEW SURVEY HIGHLIGHTS ONLINE GAMBLING TRAFFIC SOURCES
SimilarWeb study shows that more can be done in social media marketing, and highlights the importance of affiliate activity.
A new independent study by SimilarWeb claims that only 37 percent of online gambling traffic is direct, with referrals (ie mainly affiliate) activity delivering 24 percent; followed by 22 percent of traffic attributable to advertising; and 17 percent from SEO work.
Surprisingly, there is much room for improvement in social media marketing, which currently delivers just 1.3 percent of traffic, with only 21 percent of operators active in this area, SimilarWeb claims.
The SimilarWeb report is accessible here https://www.similarweb.com/blog/online-gambling-industry and explains how the study was carried out, involving the collation of multiple online traffic data streams and an examination of backlink profiles from major online gambling operators.
SimilarWeb estimates that online gambling traffic constitutes a mere 0.4 percent of overall online traffic, and points out that as at the date of its study in February this year Facebook was generating 53 percent of the meagre social media traffic contribution to i-gaming sites, with Youtube trailing in second with 23 percent and Twitter bringing in 8 percent.
The survey found that Pokerstars enjoys the most active gambling community with just short of one million likes on Facebook, and that Britain ranked highest in online gambling traffic with 9 percent, followed by the USA on 8 percent and Germany on 6 percent.
Figures from Ahref, which has a database of live backlinks, suggest that the industry is generally below average when it comes to backlinks, with just 12 percent of operator backlinks classified as above average (those with a score above 60).
From a news site perspective the study found that 37 percent of gambling domains have at least one link from a top news website and 24 percent of gambling websites have more than one top media source in their backlink inventory.
$75K Win on Mobile Slot @ CafeCasino -
Café Casino’s mobile slot, Achilles, paid out in a big way over the weekend. A player from Pennsylvania, Rob J., triggered the game’s free spins mode by landing three scatters.
2017 Punta Cana Poker Classic Results -
The 2017 Punta Cana Poker Classic is now in the books and players are returning home after a week-long poker celebration. And after a major final table deal, two players have the most reason to celebrate. Roberto Carvallo ultimately won the tournament after negotiating a final table deal with Jamin Stokes.
NHL Odds: Winnipeg Jets vs. Minnesota Wild -
Blake Wheeler and the Winnipeg Jets will attempt to get two points closer to the Central Division lead on Tuesday, as they take on the Minnesota Wild on the road. The Jets have started strong, and sit in second place in their division. Led by RW Blake Wheeler, the Jets look like a team that could make some noise in the West this season.
Historic weekend at Americas CardRoom -
ACR ran two $1,000,000 guaranteed tournaments last Sunday for the first time in their history; a $2,100 high roller for the BOSS Main Event and a $540 buy-in Million Dollar Sunday. They were both on the last day of the $14 Million OSS Cub3d.
WPN Affiliates Headed to Berlin Affiliate Conference -
With the Berlin Affiliate Conference just over a week away, WPN Affiliates is making a bold statement. The online poker affiliate network announced that they are eager to buy traffic and ready to make deals with affiliates looking to capitalize on some big innovations.
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