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SimilarWeb study on Gambling Traffic

NEW SURVEY HIGHLIGHTS ONLINE GAMBLING TRAFFIC SOURCES
 
SimilarWeb study shows that more can be done in social media marketing, and highlights the importance of affiliate activity.
 
A new independent study by SimilarWeb claims that only 37 percent of online gambling traffic is direct, with referrals (ie mainly affiliate) activity delivering 24 percent; followed by 22 percent of traffic attributable to advertising; and 17 percent from SEO work.
 
Surprisingly, there is much room for improvement in social media marketing, which currently delivers just 1.3 percent of traffic, with only 21 percent of operators active in this area, SimilarWeb claims.
 
The SimilarWeb report is accessible here https://www.similarweb.com/blog/online-gambling-industry and explains how the study was carried out, involving the collation of multiple online traffic data streams and an examination of backlink profiles from major online gambling operators.
 
SimilarWeb estimates that online gambling traffic constitutes a mere 0.4 percent of overall online traffic, and points out that as at the date of its study in February this year Facebook was generating 53 percent of the meagre social media traffic contribution to i-gaming sites, with Youtube trailing in second with 23 percent and Twitter bringing in 8 percent.
 
The survey found that Pokerstars enjoys the most active gambling community with just short of one million likes on Facebook, and that Britain ranked highest in online gambling traffic with 9 percent, followed by the USA on 8 percent and Germany on 6 percent.
 
Figures from Ahref, which has a database of live backlinks, suggest that the industry is generally below average when it comes to backlinks, with just 12 percent of operator backlinks classified as above average (those with a score above 60).
 
From a news site perspective the study found that 37 percent of gambling domains have at least one link from a top news website and 24 percent of gambling websites have more than one top media source in their backlink inventory.



Gambling News :

Live Dealer Now At Slotocash - Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.

Advantages of online slots over slot machines - The rise of online casinos means that players no longer have to leave their own house to play casino games.

Betradar Launches US Sports Betting Solutions - With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.

Abdelaouhab Zizi Wins MPNPT Morocco Main Event - Abdelaouhab Zizi has defeated fellow Casablanca resident Fadhil Farag heads up to win the 2018 MPN Poker Tour Morocco Main Event and MAD 375,000 (c. €33,220) after a two-way deal.

Final 12 For MPNPT Morocco - Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).

MPNPT Morocco Updates - Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.

MPN Poker Tour Morocco Day 1A - The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.

2018 MPN Poker Classic - The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.

PDC and Sportradar Renew Deal - Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data

Poker Yaar Joins MPN - Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.

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