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Global Poker League in deal with Sina Sports
Tuesday April 19,2016 : GLOBAL POKER LEAGUE IN MAJOR CHINESE MEDIA DEAL
Plenty of brand awareness and publicity will flow from partnership.
Alex Drefus, founder of The Global Poker League (GPL) has announced a major new agreement with Chinese online sports platform Sina Sports, which will become the official digital media partner of the League in China.
The agreement includes extensive publicity coverage and more than 400 hours of streamed GPL competitions via Sina Sports’ dedicated poker channel.
The announcement additionally suggests that new investment in the League has been secured from Chinese venture capital company Ceyuan Venture and Head and Shoulders Capital in Hong Kong, although the material does not indicate what form, or how much, the investment involves.
The brand awareness and publicity opportunities afforded by the deal with Sina.com are significant - the website generates 15 million web users and 26 million mobile users every day.
Sina Sports exec Arthur Wei predicts that the years ahead will see his company acknowledged as the organisation that introduced the GPL to China.
The press statement also reveals that the GPL is to grow in Asia with the introduction of an Asian-focused franchise on the mainland of China, probably next year in Beijing.
Drefus continues to insist that the GPL is distancing itself from the gambling label usually associated with poker. He is instead promoting the game as a skilled spectator sport and even an eSports offering.
Certainly poker fans will be hearing a lot more about the GPL through Dreyfus media deals like Sina Sports and the earlier agreement with USA Today
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
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