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SportsBet latest rugby related advertisement
Friday June 21,2013 : SPORTSBET FIELD ADVERT GETS AUSSIES TALKING
The maverick touch of new owner Paddy Power is evident
Adding yet more controversy to the political debate swirling around gambling promotion and marketing in Australia local online betting group and Paddy Power subsidiary Sportsbet has set Aussies talking with its latest rugby related advertisement.
The scale of the advert - painted on to a large field on the approaches to Melbourne airport for all arriving travellers to see - is astonishing at 90 metres x 170 metres, but it is the content that grabs attention in referencing the test matches being played between the Australian Wallabies team and the touring British Lions.
The saucy signature of Paddy Power marketers is all over the ad, which depicts a wallaby "cuddling" (some may have a different interpretation) a lion alongside the Sportsbet logo and the double-entendre slogan ‘rooting for the Wallabies.’
Literally hundreds of thousands of incoming travellers will fly over the field, which is owned by a horse retirement enterprise titled Living Legends, and its new commercial content over coming weeks of the Lions tour, and there are various organisations, politicians and individuals who believe it does not do credit to Australia or the rugby tests.
However, there are others who see the ad as provocative but amusing and typically Australian in its maverick and direct nature...judge for yourself by viewing an aerial vid here:
US$30M DUBAI WORLD CUP -
Racecourse Media Group and Meydan to showcase world’s richest raceday to more than 150 territories The Dubai World Cup is the first horse race to be broadcast live on airlines and cruise lines
NHL Odds: Forsberg Faces Elliott in Nashville -
The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.
NBA Odds: Hawks, Wiz in Southeast Showdown -
The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.
NBA Odds: Clippers Try to Slow Down Bucks in LA -
Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.
NHL Odds: Canadiens Welcome Islanders Tonight -
The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.
NHL Odds: Reeling Flyers Seek Relief in Pittsburgh -
#nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.
Dollars to Donuts Slot Launch -
Firstly, it's a classically styled, easy playing 3-reel with five pay lines featuring a traditional icon set of bars and sevens.
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