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High 5 Games In Deal With Swrve
Thursday July 23,2015 : HIGH 5 GAMES BUYS IN NEW MARKETING PLATFORM
Online gambling games developer in deal with mobile marketing engagement specialist Swrve.
Swrve, developer of a mobile marketing engagement platform, has announced that its product is to be used by online gambling and social games developer High 5 Games, presumably as an aid to its software licensees.
Swrve claims that the platform helps to drive player retention, lessen churn and monetise players.
High 5 Games marketing VP Patrick Benson said his company's goal is to engage on a more personal level with mobile players and keep them playing longer and for higher stakes.
“By packaging a CRM channel to mobile users, in-depth mobile analytics, timely push-notifications and relevant in-app messaging into one easy-to-use platform, Swrve allows us to lessen the mortality rate of new players and help highly engaged players across the player journey,” he said.
Swrve CEO Christopher Dean said in a statement Thursday: “Mobile gaming is one of the most competitive industries, and developers require a full suite of tools to identify and engage with players in a productive way. By working with Swrve, High 5 Games can now better understand their players and how best to communicate with them and ensure they stay active.”
Earlier this year Swrve analysed industry data on the monetization of millions of free-to-play game players on mobile, and the latest data showed that revenue is heavily skewed towards a small group of the most active spenders - with just 0.23 percent of all players accounting for 64 percent of all revenue.
The findings demonstrate the importance of attracting targeted players to the game, identifying them early and ensuring the best possible in-game experience to maximize ROI.
New Racing UK free-to-watch show -
Wake up to Luck on Sunday – join Nick Luck and guests for new Racing UK free-to-watch show. BHA Chief Executive Nick Rust to appear on first broadcast this Sunday
MLB Odds: Stroman Gets the Nod Against Royals -
The Toronto Blue Jays (70-80, –20.18 betting units) begin their final home stand of the 2017 campaign this Tuesday when they welcome the Kansas City Royals (73-76, +2.56 units) to Rogers Centre. Sportsnet has the coverage at 7:07 p.m. Eastern.
Microgaming QuickFire enters Coloumbia -
Wplay signs for Quickfire; strategic deal sees Quickfire enter Colombian market. Colombian-licensee Wplay has signed a deal for Quickfire, powered by Microgaming.
Partypoker to sponsor WSOPC Uruguay -
Partypoker to sponsor WSOPC Uruguay in December. Qualify exclusively on partypoker for WSOP Uruguay Main Event. December 7th to 17th in beautiful Punta del Este.
MLB Odds: Jays Hope to Spoil Orioles’ Visit -
The 2017 season is just about over for the Toronto Blue Jays (66-77, –21.19 betting units), but they can play spoiler in Tuesday’s game against the visiting Baltimore Orioles, starting at 7:07 PM ET on Sportsnet.
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Money Storm is not your typical online casino. While many focus on the quantity of games they offer their players, this one is more focused on the quality of their games.
Big Online SLot Win on Ultimate 10X Slot -
At 9.20PM on August 28th, Kasey R was enjoying the new Ultimate 10X three-reel slot at Miami Club. The game has a random 'must win' progressive jackpot that is guaranteed to pay by the time it reaches $25,000
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