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High 5 Games In Deal With Swrve
Thursday July 23,2015 : HIGH 5 GAMES BUYS IN NEW MARKETING PLATFORM
Online gambling games developer in deal with mobile marketing engagement specialist Swrve.
Swrve, developer of a mobile marketing engagement platform, has announced that its product is to be used by online gambling and social games developer High 5 Games, presumably as an aid to its software licensees.
Swrve claims that the platform helps to drive player retention, lessen churn and monetise players.
High 5 Games marketing VP Patrick Benson said his company's goal is to engage on a more personal level with mobile players and keep them playing longer and for higher stakes.
“By packaging a CRM channel to mobile users, in-depth mobile analytics, timely push-notifications and relevant in-app messaging into one easy-to-use platform, Swrve allows us to lessen the mortality rate of new players and help highly engaged players across the player journey,” he said.
Swrve CEO Christopher Dean said in a statement Thursday: “Mobile gaming is one of the most competitive industries, and developers require a full suite of tools to identify and engage with players in a productive way. By working with Swrve, High 5 Games can now better understand their players and how best to communicate with them and ensure they stay active.”
Earlier this year Swrve analysed industry data on the monetization of millions of free-to-play game players on mobile, and the latest data showed that revenue is heavily skewed towards a small group of the most active spenders - with just 0.23 percent of all players accounting for 64 percent of all revenue.
The findings demonstrate the importance of attracting targeted players to the game, identifying them early and ensuring the best possible in-game experience to maximize ROI.
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NBA odds on Thunder vs. Pacers Game? -
This Wednesday night in Indianapolis, Paul George is due to play his first game at the Fieldhouse as a member of the Oklahoma City Thunder (12-13 SU, 8-17 ATS). But George might not face the Indiana Pacers (15-11 SU, 16-10 ATS); he’s listed as day-to-day with a right calf contusion. Tip-off is at 7 PM ET on ESPN.
2 New Christmas Slots For Microgaming -
Microgaming’s jolly game additions this December. Microgaming adds two more games to kick off the festive season, in addition to its action-packed Highlander online slot.
SportsBetting Supreme Court Showdown -
Sports Law, Betting and Integrity leaders convene to preview Supreme Court Showdown. Thought leaders weigh in on Christie vs. NCAA (which in January will shift to Murphy vs. NCAA)
NBA Odds: Heat Can Burn Cavaliers in Cleveland -
The Cleveland Cavaliers (12-7 SU, 6-12-1 ATS) may have turned their season around, but they’ve got a challenging matchup this Tuesday against the Miami Heat (9-9 SU, 7-9-2 ATS), tipping off at 7 PM ET on NBA-TV. Miami is 7-4 SU and 6-5 ATS against the Cavs since LeBron James went back to Cleveland in 2014.
Games Concept Day in Malta -
The Quickfire Games Concept Day is the second full-day workshop to date, the first being held in Gibraltar in July.
AFC’s fight against match-fixing -
The Asian Football Confederation (AFC) has introduced a new AFC integrity mobile application, which will enable fans, players and officials to report possible suspicious activities or provide information concerning match-fixing or corruption to the AFC Integrity Unit.
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