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High 5 Games In Deal With Swrve
Thursday July 23,2015 : HIGH 5 GAMES BUYS IN NEW MARKETING PLATFORM
Online gambling games developer in deal with mobile marketing engagement specialist Swrve.
Swrve, developer of a mobile marketing engagement platform, has announced that its product is to be used by online gambling and social games developer High 5 Games, presumably as an aid to its software licensees.
Swrve claims that the platform helps to drive player retention, lessen churn and monetise players.
High 5 Games marketing VP Patrick Benson said his company's goal is to engage on a more personal level with mobile players and keep them playing longer and for higher stakes.
“By packaging a CRM channel to mobile users, in-depth mobile analytics, timely push-notifications and relevant in-app messaging into one easy-to-use platform, Swrve allows us to lessen the mortality rate of new players and help highly engaged players across the player journey,” he said.
Swrve CEO Christopher Dean said in a statement Thursday: “Mobile gaming is one of the most competitive industries, and developers require a full suite of tools to identify and engage with players in a productive way. By working with Swrve, High 5 Games can now better understand their players and how best to communicate with them and ensure they stay active.”
Earlier this year Swrve analysed industry data on the monetization of millions of free-to-play game players on mobile, and the latest data showed that revenue is heavily skewed towards a small group of the most active spenders - with just 0.23 percent of all players accounting for 64 percent of all revenue.
The findings demonstrate the importance of attracting targeted players to the game, identifying them early and ensuring the best possible in-game experience to maximize ROI.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
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