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Traffic Optimisation Launched by Income Access

Wednesday July 3,2013 : AFFILIATE MANAGEMENT FIRM MAKING ONLINE CASINO OPERATORS' LIVES EASIER
 
Traffic Optimisation helps operators manage and evaluate their marketing
 
Income Access, the Montreal-based affiliate management firm, is making online casino operators lives easier with a new software product branded Traffic Optimisation, touted as a sophisticated ad-serving technology for the management, evaluation and fine-tuning of every aspect of an operator's marketing channels.
 
The new product is fully compatible with the Income Access affiliate management software platform, and provides acquisition managers with an innovative tool for understanding the real value and ROI of their online ads.
 
From the initial click on an advertising banner to first deposit, a player’s complete journey can be tracked and transparently reported using the technology, claims Nicky Senyard, chief executive of Income Access.  As a result, acquisition managers gain a holistic picture of the funnel process of a player towards conversion and end-ROI, which enables them to evaluate the relative profitability of each acquisition channel.
 
Eliminating the need for third-party ad servers, the software provides advanced tools for the creation and management of advertising campaigns and  access to an extensive media library to organise creative materials, including videos.
 
Advertising campaigns can be perfected using the optimization features of the software, which allow acquisition managers to hone marketing channels to deliver the right message to the appropriate audience at the optimal time. Providing managers with the tools to target and retarget what is shown to players, Traffic Optimisation lets managers connect the display of banners and landing pages to numerous criteria, including geo-targeting, players’ browsing settings, time-of-day and ads’ effectiveness.
 
“We’re very excited by a technology innovation that will revolutionise the management and evaluation of online ads for operators,” said Senyard Wednesday.
 
“Traffic Optimisation enables our partners to hone their marketing campaigns and better allocate their resources by providing a complete business intelligence solution that reveals the true value of acquisition channels. In an industry as competitive as ours, this innovation will help maintain maximum transparency on marketing spend and ROI.”



Gambling News :

Oink Country Love Slot Launches - Oink Country Love will have players tapping their feet to the country beat with the lovable Oink Bros, Willy and Chancho, who are trying to win over the heart of Miss Southern Charm in this five by three reel, 45-line online slot.

Tim Chung Wins MPNPT Manchester - The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.

MPNPT Manchester Day 2 - Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.

Day 1B MPN Poker Tour Manchester - Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.

Day 1A MPNPT Manchester - The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days

Kung Fu Rooster Slot Goes Live - Celebrate Chinese New Year - 2017 Year of the Rooster. It's time to sweep away any ill-fortune and make way for incoming good luck, with this exciting 12 lines slot game.

Sensational Sixes Slot Goes Live - Light up Icons like BAR's, black spades, red hearts, blue diamonds, and green clubs. The best part of Sensational Sixes are the three wild icons, for 2X, 4X, and 6X multipliers!

3 New Betsoft Slots - 3 new Betsoft slot Games were also added this week to most online casinos allowing US players.

2017 Bodog Super Millions Poker Open - The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.

Pokerstars Pulls Out Of Coloumbia - Pokerstars Has taken the decision to cease offering real money services to players located in, playing from or resident within Colombia, effective from the 17th of July 2017.

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