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Traffic Optimisation Launched by Income Access

Wednesday July 3,2013 : AFFILIATE MANAGEMENT FIRM MAKING ONLINE CASINO OPERATORS' LIVES EASIER
 
Traffic Optimisation helps operators manage and evaluate their marketing
 
Income Access, the Montreal-based affiliate management firm, is making online casino operators lives easier with a new software product branded Traffic Optimisation, touted as a sophisticated ad-serving technology for the management, evaluation and fine-tuning of every aspect of an operator's marketing channels.
 
The new product is fully compatible with the Income Access affiliate management software platform, and provides acquisition managers with an innovative tool for understanding the real value and ROI of their online ads.
 
From the initial click on an advertising banner to first deposit, a player’s complete journey can be tracked and transparently reported using the technology, claims Nicky Senyard, chief executive of Income Access.  As a result, acquisition managers gain a holistic picture of the funnel process of a player towards conversion and end-ROI, which enables them to evaluate the relative profitability of each acquisition channel.
 
Eliminating the need for third-party ad servers, the software provides advanced tools for the creation and management of advertising campaigns and  access to an extensive media library to organise creative materials, including videos.
 
Advertising campaigns can be perfected using the optimization features of the software, which allow acquisition managers to hone marketing channels to deliver the right message to the appropriate audience at the optimal time. Providing managers with the tools to target and retarget what is shown to players, Traffic Optimisation lets managers connect the display of banners and landing pages to numerous criteria, including geo-targeting, players’ browsing settings, time-of-day and ads’ effectiveness.
 
“We’re very excited by a technology innovation that will revolutionise the management and evaluation of online ads for operators,” said Senyard Wednesday.
 
“Traffic Optimisation enables our partners to hone their marketing campaigns and better allocate their resources by providing a complete business intelligence solution that reveals the true value of acquisition channels. In an industry as competitive as ours, this innovation will help maintain maximum transparency on marketing spend and ROI.”



Gambling News :

US$30M DUBAI WORLD CUP - Racecourse Media Group and Meydan to showcase world’s richest raceday to more than 150 territories The Dubai World Cup is the first horse race to be broadcast live on airlines and cruise lines

NHL Odds: Forsberg Faces Elliott in Nashville - The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.

Sit & Go 2.0 launched online exclusively at Americas Cardroom - Get ready to cheer like a champion before the first flop is even dealt. The much-anticipated Sit & Go 2.0 is now launched online exclusively at Americas Cardroom and Sit & Go players are reaping the benefits of the next evolution of poker.

NBA Odds: Hawks, Wiz in Southeast Showdown - The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.

Mega Moolah progressive jackpot Hit Again - Microgaming’s Mega Moolah progressive jackpot slot has been hit yet again at just over €6.6 million!

NBA Odds: Clippers Try to Slow Down Bucks in LA - Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.

NCAAB Odds: SMU Hosts Tulsa With AAC Title on the Line - There aren’t too many college basketball teams more profitable than the SMU Mustangs (25-4 SU, 18-5-1 ATS). They host the Tulsa Golden Hurricane (14-14 SU, 15-12 ATS) this Thursday night, tipping off at 8 PM ET on CBSSN.

NHL Odds: Canadiens Welcome Islanders Tonight - The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.

NHL Odds: Reeling Flyers Seek Relief in Pittsburgh - #nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.

Dollars to Donuts Slot Launch - Firstly, it's a classically styled, easy playing 3-reel with five pay lines featuring a traditional icon set of bars and sevens.

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