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Betfair and Transactis on deal

1/2/09 - The UK database marketing group CDMS has adopted the branding of Transactis, a pioneer in the marketing discipline that it acquired less than a year ago....and among its impressive clients is online gambling giant Betfair.
 
Customer insight and database management are among the CDMS services that have been blended with the powerful transactional data provided by Transatis. The merger of the two operations combines complementary services and assets to bring together the scale and range of secure database marketing capabilities that CDMS has established – it handles 1.5 percent of all UK mail and 7 percent of all B2C mail – with the retail transaction data pool Transactis has built through the 160 home-shopping and online brands that make up its membership.
 
Clients of the new Transactis include Nationwide, Betfair, HM Revenue and Customs, Damart and Shop Direct Group, and the combined services offered to marketers includes:
 
•Insight based on transactional data
•Transactional prospect data
•Innovative technology
•Data and database management
•Graphics, image management and catalogue production
•Bills, statements and customer communications
•Campaign management
•Campaign execution
 
David Steele will helm the new Transactis’ development as chief executive of the merged business. Steele joined CDMS in June 2009, and has 15 years experience in customer loyalty, relationship marketing, consumer insight and retail data as a senior executive at Dunnhumby.
 
Steele explained the motivation behind the latest moves this week, saying: “Our services are geared towards turning clients’ transactional data into actionable insight, and then using that understanding to enable clients to set customer strategies, deliver engaging communication and drive business profitability.
 
“In an age of greater personalisation, one-to-one communication and multiple contact touch-points, we are aligning our staff and resources to meet these changes and provide dynamic marketing solutions."
 
Chris Morris, the former managing director of Transactis who launched the company in 2004, will remain with the business as a non-executive director and a key advisor.



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PKR Company Statement Update - Microgaming can confirm that David R Taylor and Matthew R M Wild of RSM Restructuring Advisory LLP were appointed Joint Administrators of PKR Ltd and PKR Technologies Limited on 11 May 2017 by the High Court, Chancery Division.

Microgaming Wins The Spark Award 2017 - The Spark Award celebrates organisations that experiment with ways of working differently. Previous winners include GCHQ and Places for People. It’s a part of Spark the Change, a global movement dedicated to empowering people and building happier workplaces.

NHL Predators First Ever Conference Finals Appearance - With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.

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