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Betfair and Transactis on deal

1/2/09 - The UK database marketing group CDMS has adopted the branding of Transactis, a pioneer in the marketing discipline that it acquired less than a year ago....and among its impressive clients is online gambling giant Betfair.
Customer insight and database management are among the CDMS services that have been blended with the powerful transactional data provided by Transatis. The merger of the two operations combines complementary services and assets to bring together the scale and range of secure database marketing capabilities that CDMS has established – it handles 1.5 percent of all UK mail and 7 percent of all B2C mail – with the retail transaction data pool Transactis has built through the 160 home-shopping and online brands that make up its membership.
Clients of the new Transactis include Nationwide, Betfair, HM Revenue and Customs, Damart and Shop Direct Group, and the combined services offered to marketers includes:
•Insight based on transactional data
•Transactional prospect data
•Innovative technology
•Data and database management
•Graphics, image management and catalogue production
•Bills, statements and customer communications
•Campaign management
•Campaign execution
David Steele will helm the new Transactis’ development as chief executive of the merged business. Steele joined CDMS in June 2009, and has 15 years experience in customer loyalty, relationship marketing, consumer insight and retail data as a senior executive at Dunnhumby.
Steele explained the motivation behind the latest moves this week, saying: “Our services are geared towards turning clients’ transactional data into actionable insight, and then using that understanding to enable clients to set customer strategies, deliver engaging communication and drive business profitability.
“In an age of greater personalisation, one-to-one communication and multiple contact touch-points, we are aligning our staff and resources to meet these changes and provide dynamic marketing solutions."
Chris Morris, the former managing director of Transactis who launched the company in 2004, will remain with the business as a non-executive director and a key advisor.

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Gambling News :

Yggdrasil Gaming Expanding - The Swedish online gambling games developer Yggdrasil Gaming is to establish a new parent company and expand its Stockholm office as it bolsters its presence in Sweden with a raft of new hires.

FanDuel and DraftKings Settle With NY Attorney General - Speculation earlier this week that daily fantasy sports market leaders FanDuel and DraftKings were about to agree a settlement on consumer fraud suits prepared by the New York AG was confirmed Tuesday when a $12 million settlement was announced.

Stan james Now Live With EPOS - The company switched to the Optima server less system across its entire estate in July after previously using Optima EPOS technology. The switch was completed early this (October) month and has already delivered noteworthy savings for the company.

Singapore Online Gambling Ban Begins - Singapore media reports indicated Tuesday that restricted online gambling services offered by the Singapore Pools have started online operations, whilst Singapore Turf Club will commence online betting activity on November 15.

Chinese police action against Crown Resorts Widens - In addition to the 18 Crown employees still held after their arrest last week, it now appears that the police questioned 87 Crown punters and junket organizers, detaining 10 of the latter.

Pennsylvania Online Gambling Updates - Pro-online gambling companies, including the Golden Nugget in New Jersey and Pokerstars, were quick to refute Schippers views based on their operational experience.

WSOPE In Czech Republic - World Series of Poker Europe 2017 has moved to King’s Casino Rozvadov (KCR) in the Czech Republic following a multi-year deal that will see KCR host numerous WSOP-branded events over the next several years.

Medialivecasino in Deal With Microgame - #Medialivecasino live dealer games have already gone live with Microgame joining content from other well-known providers NetEnt and Evolution Gaming.

BtoBet Partners with AfroBet - Following the launch in Kenya, Afrobet said it has high hopes for further expansion into East Africa, Tanzania, Uganda and Congo.

Pissed off Tabcorp shareholders - A significant number of Tabcorp shareholders, led by The Australian Shareholders Association, reportedly objected to proposed hikes in executive pay packages and were unhappy with the company plans for a merger with rival gambling group Tatts.

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