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Betfair and Transactis on deal
1/2/09 - The UK database marketing group CDMS has adopted the branding of Transactis, a pioneer in the marketing discipline that it acquired less than a year ago....and among its impressive clients is online gambling giant Betfair.
Customer insight and database management are among the CDMS services that have been blended with the powerful transactional data provided by Transatis. The merger of the two operations combines complementary services and assets to bring together the scale and range of secure database marketing capabilities that CDMS has established – it handles 1.5 percent of all UK mail and 7 percent of all B2C mail – with the retail transaction data pool Transactis has built through the 160 home-shopping and online brands that make up its membership.
Clients of the new Transactis include Nationwide, Betfair, HM Revenue and Customs, Damart and Shop Direct Group, and the combined services offered to marketers includes:
•Insight based on transactional data
•Transactional prospect data
•Data and database management
•Graphics, image management and catalogue production
•Bills, statements and customer communications
David Steele will helm the new Transactis’ development as chief executive of the merged business. Steele joined CDMS in June 2009, and has 15 years experience in customer loyalty, relationship marketing, consumer insight and retail data as a senior executive at Dunnhumby.
Steele explained the motivation behind the latest moves this week, saying: “Our services are geared towards turning clients’ transactional data into actionable insight, and then using that understanding to enable clients to set customer strategies, deliver engaging communication and drive business profitability.
“In an age of greater personalisation, one-to-one communication and multiple contact touch-points, we are aligning our staff and resources to meet these changes and provide dynamic marketing solutions."
Chris Morris, the former managing director of Transactis who launched the company in 2004, will remain with the business as a non-executive director and a key advisor.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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