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Mkodo's Txt2Mobi Direct has some useful features
12/2/09 - The UK mobile services technology provider Mkodo has launched an innovative mobile marketing tool for the Internet betting and gaming sector branded Txt2Mobi Direct. The software allows clients to send customers marketing SMS material containing embedded, deep-linking to mobile internet (wap) sites.
Companies can use the product to deliver messages to their customers with links straight into the relevant game or betting market on their .mobi site. This obviates the need for the customer to click multiple times through from the home page in order to reach the market of interest to him/her.
Key features include:
* Personalised, embedded link within SMS to a market/event/game page or a campaign-specific splash wap-page
* Customer can view event and market pages and details without logging on
* Txt2Mobi Direct can identify the customer as s/he moves to ‘place bet’ and only requires password entry as confirmation
* Full reporting is available on click-throughs, customer journey and bets placed
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Expansion Mode For BoyleSports -
The Bambury premises are situated in Kildare, Meath and Dublin and will be refurbished and rebranded after acquisition, with the total of 31 staff remaining in employment..
Safecharge Q4-2016 -
Online e-cash processing firm Safecharge, where Playtech's Teddy Sagi is a majority shareholder, released a trading update on its Q4-2016 performance Thursday, flagging record transaction processing volumes and revenues.
ASA Most Controversial Ads of 2016 -
Paddy Power's penchant for advertisements that cause a stir saw the betting company mentioned twice in the Top Ten most controversial adverts of 2016 released by the Advertising Standards Authority in the UK Thursday.
Yggdrasi To Enter Italian Gambling Market -
Yggdrasil’s Italian offering will include the company's collection of in-game promotional tools, BOOST, improving gamification, and the social sharing tool, BRAG. The company’s mobile product will also be available on its HTML5 iSense 2 platform.
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