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Gillette Partners with We R Interactive
11/28/2012 : GILLETTE PARTNERS WITH WE R PLAYR
Newly launched football club sees potential in social football game
Following the launch of the Gillette Football Club, Gillette has partnered with U.K.-based social entertainment company, We R Interactive with a view to driving registrations to the Club.
We R Interactive’s online football game, I AM PLAYR, will feature as the first and only game on the Gillette Football Club and Gillette will be woven into the game through a host of innovative narrative integrations available to I AM PLAYR users who subscribe to Gillette Football Club, beginning with a Gillette Sports Science Centre.
The Gillette Sports Science Centre will give I AM PLAYR users opportunities to meet with the Gillette Sports Science Centre staff that comprises a Head of Sports Science, Sports Psychologist and Elite Performance Director, who can provide specialized treatments that boost the user’s on-pitch abilities, such as shooting, dribbling and passing.
Other innovative marketing inclusions on the game will reinforce the link between the Gillette brand value of confidence and its relationship with elite sporting performance said a company statement.
I AM PLAYR is an online football game that lets the user play the life of a professional footballer both, on and off the pitch. Through a fusion of live-action video featuring Premiership players, interactive storytelling and first-person perspective 3D game play, the game has grown a large global audience, with over 6.8 million players playing across 220 countries, We R Interactive reports.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
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