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Williams Interactive Speaks On Future

Sunday October 21, 2012 : WILLIAMS INTERACTIVE SPEAKS ON FUTURE DIRECTION
 
New online gambling supply company has a multi-pronged strategy
 
The Chicago Tribune gave WMS online subsidiary Williams Interactive a good run over the weekend, exploring the future intentions of the recently created company, which is at the centre of WMS plans for legal internet gambling involvement.
 
Williams Interactive achieved Nevada online poker licensing as a supplier earlier this year and plans to operate online poker for existing, land-based casinos in Nevada, perhaps as early as the end of this year.
 
Initially the offering will be confined to the Silver State due to the still unresolved legal problems surrounding online gambling in the United States.
 
In the meantime, the company is building interest through the launch in July this year of a free Facebook app using its now established UK online gambling casino brand Jackpot Party. The play-for-free Jackpot Party Social Casino exploits the social gaming trend, raising revenues through players coughing up for extra virtual currency.
 
Jordan Levin, the chief operating officer of Williams Interactive, told the newspaper that in its first 13 weeks, the app shot to Facebook's fifth most popular casino game, delivering about 2 million monthly active users.
 
"I'll be honest with you; the pace of growth of the app has exceeded our expectations. Pleasantly," said Levin.
 
Orrin Edidin, a WMS president who heads up Williams Interactive, explained the background and troubled history of online gambling and poker in the USA.
 
"There was a proliferation of online wagering as early as 1999, but as a licensed, land-based slot machine provider, we were very, very careful about touching the space and compromising those land-based licenses," said Edidin. "The legality was very muddled, particularly in the U.S., so we decided conservatively to stay away from it."
 
Edidin said he made his first presentation to WMS executives on online gambling in the late '90s. Not until 2008 did the company start building the "Jackpot Party" website, WMS' legal, online casino in the U.K. That site went live in November 2010.
 
"But more recently, [online gambling] has been evolving so quickly and moving so fast, we're learning together at the same time," Edidin said.
 
It's still early days for the interactive operations, with the WMS most recent annual report commenting that the financials of its interactive business were "not material" to the parent company's balance sheet.
 
Edidin predicted that individual states will continue to put more liberal internet gambling laws in place, following the examples of Delaware, Nevada and New Jersey.
 
The American Gaming Association, which favours a federal solution that would initially only allow online poker, continues to press Congress and plans to submit legislation during the upcoming lame-duck session, said Judy Patterson, the trade association's senior vice president and executive director [presumably supporting the Reid-Kyl bill].
 
Edidin shared with the newspaper his multipronged plan for making money online.
 
First, the consumer isn't going to see WMS or the Williams brand on any online casino or game. Instead, Edidin plans to draw from WMS' inventory of successful slot-machine concepts, such as "Jackpot Party," and adapt them for online casinos.
 
He says that Williams Interactive will adopt a tailored approach for each jurisdiction. In the U.K., for instance, Williams operates an online casino outright. In Belgium, the plan is to operate online casinos for existing land-based casinos that can't afford or don't have the technical expertise to do so on their own.
 
And soon Williams will deploy a third strategy in Europe, licensing its slot programs to online casinos and taking a cut of the profit those games make.
 
The field is competitive; Levin commented that Williams Interactive typically faces six to eight competitors on each bid to license a game to an online casino, and there are substantial software engineering resources required, which has resulted in Williams acquiring Iowa-based video game developer Phantom EFX and online game developer and distributor Jadestone Group, based in Sweden.

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Gambling News :

Local Florida Poker Pros Scam Marc Klang For $500k - Previous scumbag rightfully wins over $500,000 gambling against a conglomerate of local poker pros. After using every excuse possible, said group decides they are not paying out any money. After some time they pay out $43k of 500k. Winner warns community of the groups actions to prevent similar future scams.

2017 Super High Roller Bowl Schedule - Poker Central, POKER PROductions and the Aria Resort & Casino have released details on the 2017 Super High Roller Bowl taking place 28-31 May.

Super Multitimes Progressive HD Slot - This 3-row, 5-reel slot features Multipliers, Wilds, Free Spins and four Progressive Jackpot levels offering increasing wins to heighten player engagement.

2017 Aussie Milliona Updates Events 2,3,4 - Taiwan's James Chen bested Australian Rainer Quel heads up to win the first championship ring of the series in which he defeated a field of 48 players in Event 2: $2,500 H.O.R.S.E. earning the top prize of AUD$39,700.

Juventus name VWin as Partner - “We are very satisfied with this new regional partnership that confirms Juventus’ global growth in high potential markets such as this one,” Giorgio Ricci, co-chief revenue officer & head of global partnerships and global revenue for Juventus said.

Luckia Group 2016 Results - The group reports record turnover of Euro 269.66 million, up 12 percent over full year 2015 with EBITDA standing at Euro 44 million, a 26 percent increase over the previous year.

Fire Rooster Slot Launches - This 5-reel, graphic-rich slot is based on the Chinese legend, The Rooster’s Lament, in which the Jade Emperor chooses specific animals to represent the months of the year.

n2-Live Updates - The company promises new features designed to enhance the playing experience that “further distance our gaming solutions from the ‘me too’ products currently available in the market place.”

Betfred FY 2016 - Betfred has seemingly reversed its fortunes with a strong 2016 delivering a GBP 28,438,000 operating profit as opposed to the GBP 77,312,000 loss in fiscal year 2015.

BetConstruct has joined the National Council on Problem Gambling - BetConstruct has joined the National Council on Problem Gambling (NCPG) saying it feels a duty to support an organization that strives to keep gaming fun and safe for all.

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