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WinView, a startup company enabling users to bet for free on real-time sports has raised a further $3.4 million bringing total fund raising to $6.5 million to date.
The company, whose main revenue stream lies in advertising, offers a free-to-play fantasy sports betting app sync’d with live TV football games.
Closing this Series A round of equity financing, WinView attracted two heavy-hitting backers in Tom Rogers and Hank Ratner who will fill the role of co-chairmen.
Rogers is the chairman of next-generation television services firm, TiVo Inc., he formerly served as head of the cable division at NBC.
Ratner, who currently serves as vice chairman of Cablevision, was the former chief executive officer of Cablevision’s live sports and entertainment spin-off Madison Square Garden Company.
“Together, their combined backgrounds in next-gen TV and sports media provide the right expertise to actively weave WinView into the broader sports and media ecosystem,” a press statement reads.
The proceeds of the investment will be used to complete development and launch the WinView Games app coinciding with the 2016 professional football season.
WinView founder and chief executive officer Dave Lockton, commenting on the development, said: "Live sports is premium programming with a massive captive audience, and it is one of the last bastions to engage millennials. Technology and market conditions are now converging and giving rise to position our app, which is uniquely synchronized with live TV, to be a huge mobile engagement and revenue generation opportunity for the networks, leagues and advertisers involved, especially those seeking the coveted young adult male audience.
“WinView will be a premium gateway for advertisers to access viewers on the second screen. Our leadership now has the right mix of experience and expertise in interactive TV along with a portfolio of 26 patents that cover the synchronization of the second-screen with TV broadcasts and advertisements, all of which combine to position us at the forefront of the next-gen TV viewing experience."
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