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WinView, a startup company enabling users to bet for free on real-time sports has raised a further $3.4 million bringing total fund raising to $6.5 million to date.
The company, whose main revenue stream lies in advertising, offers a free-to-play fantasy sports betting app sync’d with live TV football games.
Closing this Series A round of equity financing, WinView attracted two heavy-hitting backers in Tom Rogers and Hank Ratner who will fill the role of co-chairmen.
Rogers is the chairman of next-generation television services firm, TiVo Inc., he formerly served as head of the cable division at NBC.
Ratner, who currently serves as vice chairman of Cablevision, was the former chief executive officer of Cablevision’s live sports and entertainment spin-off Madison Square Garden Company.
“Together, their combined backgrounds in next-gen TV and sports media provide the right expertise to actively weave WinView into the broader sports and media ecosystem,” a press statement reads.
The proceeds of the investment will be used to complete development and launch the WinView Games app coinciding with the 2016 professional football season.
WinView founder and chief executive officer Dave Lockton, commenting on the development, said: "Live sports is premium programming with a massive captive audience, and it is one of the last bastions to engage millennials. Technology and market conditions are now converging and giving rise to position our app, which is uniquely synchronized with live TV, to be a huge mobile engagement and revenue generation opportunity for the networks, leagues and advertisers involved, especially those seeking the coveted young adult male audience.
“WinView will be a premium gateway for advertisers to access viewers on the second screen. Our leadership now has the right mix of experience and expertise in interactive TV along with a portfolio of 26 patents that cover the synchronization of the second-screen with TV broadcasts and advertisements, all of which combine to position us at the forefront of the next-gen TV viewing experience."
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Opap in memorandum of understanding With Inspired -
Virtual sports provider Inspired has entered into a memorandum of understanding (MOU) with Greek betting and lottery operator OPAP for the supply of its full suite of virtual sports, for integration online and across OPAP's retail network.
DeltaCorp To Acquire ace2three -
Our readers will recall Delta Corp. acquired a 26 percent stake in Gaussian Networks, parent company of India’s largest online poker operator Adda52 earlier this month
More Australian POC Taxes -
In an interview with The Australian, Tabcorp chief executive offer David Attenborough warned “global rivals” of his belief that other Australian states are moving fast to follow South Australia’s lead in implementing a point of consumption tax.
William Hill Exits Russia -
"Starting from September 23 William Hill Casino Club will terminate its activities in the Russian territory for legislatory reasons. All active customer accounts will be suspended," the advisory reportedly detailed.
Pennsylvania Online Gambling Hearing Postponed till October -
HR 2150, which includes DFS and e-gaming elements, was passed as part of the critical state budget bill by the House in June this year, with lawmakers expecting the bill to contribute $100 million annually in licensing and fees to help balance the state budget.
Two Mega Fortune Dreams Jackpots Hit -
Both Swedish players, the first lucky punter hit a GBP 100,000 jackpot playing on his mobile phone, while the second, identified as Martin, staked just 18p before netting a GBP 60,000 jackpot on the popular series thinking he was playing in demo-mode.
ASA Looking at Ladbrokes and Netbet ads -
A TV ad for Cosmo Gaming’s NetBet online casino was determined by the UK Advertising Standards Authority (ASA) as glamorising online gambling following a single complaint.
Betconstruct In Deal With Realistic Games -
BetConstruct has agreed a deal in which it will integrate a range of Realistic Games online table and slot content including blackjack, roulette and slot titles Super Graphics Upside Down, The Fruit Factory and Fireworks.
XLMedia Half 1 2016 Earnings Report -
Online gambling marketing company XLMedia, which operates websites driving players to online casino operators, delivered robust interim results for the first half of 2016, attributing its success to investment in technology.
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