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WinView, a startup company enabling users to bet for free on real-time sports has raised a further $3.4 million bringing total fund raising to $6.5 million to date.
The company, whose main revenue stream lies in advertising, offers a free-to-play fantasy sports betting app sync’d with live TV football games.
Closing this Series A round of equity financing, WinView attracted two heavy-hitting backers in Tom Rogers and Hank Ratner who will fill the role of co-chairmen.
Rogers is the chairman of next-generation television services firm, TiVo Inc., he formerly served as head of the cable division at NBC.
Ratner, who currently serves as vice chairman of Cablevision, was the former chief executive officer of Cablevision’s live sports and entertainment spin-off Madison Square Garden Company.
“Together, their combined backgrounds in next-gen TV and sports media provide the right expertise to actively weave WinView into the broader sports and media ecosystem,” a press statement reads.
The proceeds of the investment will be used to complete development and launch the WinView Games app coinciding with the 2016 professional football season.
WinView founder and chief executive officer Dave Lockton, commenting on the development, said: "Live sports is premium programming with a massive captive audience, and it is one of the last bastions to engage millennials. Technology and market conditions are now converging and giving rise to position our app, which is uniquely synchronized with live TV, to be a huge mobile engagement and revenue generation opportunity for the networks, leagues and advertisers involved, especially those seeking the coveted young adult male audience.
“WinView will be a premium gateway for advertisers to access viewers on the second screen. Our leadership now has the right mix of experience and expertise in interactive TV along with a portfolio of 26 patents that cover the synchronization of the second-screen with TV broadcasts and advertisements, all of which combine to position us at the forefront of the next-gen TV viewing experience."
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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