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Yggdrasil Launches BRAG Feature
YGGDRASIL INTRODUCES NEW REPLAY FEATURE TO ITS GAMES
Addition of BRAG feature enables punters to do just that.
Swedish online gambling games developer Yggdrasil claimed in a statement Thursday that it has launched a "revolutionary" new promotional tool which allows punters to watch the replays of winning spins and share them with friends and fans on social channels.
The company has appropriately titled its innovation BRAG, and it comes as a player-facing subsection of the Yggdrasil BOOST collection of promotional tools. It will help improve operators’ organic social media volume by encouraging players to share replays of winning spins on Facebook and Twitter.
"The replay and share functionality – the first of its type in the industry – will initially allow players to watch and share replays of winning rounds on Yggdrasil’s tournament leader board," the statement reveals.
"Future updates will give players the opportunity to also share any big win or any spin from their last 10 game rounds. Early testing has shown the tool to be hugely popular with players, increasing engagement and improving the overall experience."
The launch of the new tool coincides with a new Euro 25,000 network campaign tournament for the popular slot Golden Fish Tank, which is scheduled to run between August 12 and 21.
Yggdrasil CEO Fredrik Elmqvist said: “Once again Yggdrasil has launched an industry-first innovation which has the potential to drive revenues for operators and create a more engaging experience for users. There will be plenty more to come from BRAG, with new features to be rolled out in the coming months.”
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William Hill Exits Russia -
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Pennsylvania Online Gambling Hearing Postponed till October -
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Two Mega Fortune Dreams Jackpots Hit -
Both Swedish players, the first lucky punter hit a GBP 100,000 jackpot playing on his mobile phone, while the second, identified as Martin, staked just 18p before netting a GBP 60,000 jackpot on the popular series thinking he was playing in demo-mode.
ASA Looking at Ladbrokes and Netbet ads -
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Betconstruct In Deal With Realistic Games -
BetConstruct has agreed a deal in which it will integrate a range of Realistic Games online table and slot content including blackjack, roulette and slot titles Super Graphics Upside Down, The Fruit Factory and Fireworks.
XLMedia Half 1 2016 Earnings Report -
Online gambling marketing company XLMedia, which operates websites driving players to online casino operators, delivered robust interim results for the first half of 2016, attributing its success to investment in technology.
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