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UNIBET GEARS UP FOR AUSSIE MARKET
Thursday June 7, 2012 : UNIBET GEARS UP FOR AUSSIE MARKET
ZenithOptimedia agency chosen to spearhead ad campaign Downunder
Online European bookmaker Unibet has appointed media agency ZenithOptimedia to spearhead its expansion into the Australian online gambling market, with a local television spot due to launch soon.
Unibet general manager Mads Joergensen said: “We have very aggressive and ambitious plans for Australia and it was critical we chose a partner who matched these ambitions. We found that in ZenithOptimedia, and were very impressed with their all-round media skills.
“It was important for us to get the right personality mix, and we are very happy with the team that is going to be supporting us. We really liked their open and engaging style."
ZenithOptimedia chief executive Ian Perrin said: “The online gambling market is a fast growing industry and we are pleased to partner with such a professional business as Unibet. They are market leaders in other parts of the world and we look forward to pushing them to similar success in Australia."
The brand is set to roll out a local television spot, which was created by the content division of ZenithOptimedia, Newcast.
New Racing UK free-to-watch show -
Wake up to Luck on Sunday – join Nick Luck and guests for new Racing UK free-to-watch show. BHA Chief Executive Nick Rust to appear on first broadcast this Sunday
MLB Odds: Stroman Gets the Nod Against Royals -
The Toronto Blue Jays (70-80, –20.18 betting units) begin their final home stand of the 2017 campaign this Tuesday when they welcome the Kansas City Royals (73-76, +2.56 units) to Rogers Centre. Sportsnet has the coverage at 7:07 p.m. Eastern.
Microgaming QuickFire enters Coloumbia -
Wplay signs for Quickfire; strategic deal sees Quickfire enter Colombian market. Colombian-licensee Wplay has signed a deal for Quickfire, powered by Microgaming.
Partypoker to sponsor WSOPC Uruguay -
Partypoker to sponsor WSOPC Uruguay in December. Qualify exclusively on partypoker for WSOP Uruguay Main Event. December 7th to 17th in beautiful Punta del Este.
MLB Odds: Jays Hope to Spoil Orioles’ Visit -
The 2017 season is just about over for the Toronto Blue Jays (66-77, –21.19 betting units), but they can play spoiler in Tuesday’s game against the visiting Baltimore Orioles, starting at 7:07 PM ET on Sportsnet.
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Big Online SLot Win on Ultimate 10X Slot -
At 9.20PM on August 28th, Kasey R was enjoying the new Ultimate 10X three-reel slot at Miami Club. The game has a random 'must win' progressive jackpot that is guaranteed to pay by the time it reaches $25,000
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