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UNIBET GEARS UP FOR AUSSIE MARKET
Thursday June 7, 2012 : UNIBET GEARS UP FOR AUSSIE MARKET
ZenithOptimedia agency chosen to spearhead ad campaign Downunder
Online European bookmaker Unibet has appointed media agency ZenithOptimedia to spearhead its expansion into the Australian online gambling market, with a local television spot due to launch soon.
Unibet general manager Mads Joergensen said: “We have very aggressive and ambitious plans for Australia and it was critical we chose a partner who matched these ambitions. We found that in ZenithOptimedia, and were very impressed with their all-round media skills.
“It was important for us to get the right personality mix, and we are very happy with the team that is going to be supporting us. We really liked their open and engaging style."
ZenithOptimedia chief executive Ian Perrin said: “The online gambling market is a fast growing industry and we are pleased to partner with such a professional business as Unibet. They are market leaders in other parts of the world and we look forward to pushing them to similar success in Australia."
The brand is set to roll out a local television spot, which was created by the content division of ZenithOptimedia, Newcast.
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The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.
4 New Microgaming Releases in May 2017 -
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PKR Company Statement Update -
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NHL Predators First Ever Conference Finals Appearance -
With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.
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