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Gambling Apps are useful for brand building

Tuesday January 14 ,2014 : RESEARCH COMPANY LOOKS AT APPS
App developers may struggle to profit, but apps are useful for brand building.
Major international research firm Gartner took a look at the general world of apps this week and concluded that a bewildering surfeit of literally millions of products and stiff competition from freebies is making it increasingly difficult for developers to make a decent profit from their labours.
In fact, most mobile apps make little or no money for their developers, but can be useful to create brand awareness, the research company concluded.
Major platforms like Google's Play Store, Apple's App Store, BlackBerry's App World and Microsoft's Windows Store all boast a slew of apps available for download, but Gartner analysis shows that most mobile applications are not generating profits and that many mobile apps are not designed to generate revenue, but to build brand recognition and product awareness, says Ken Dulaney, vice president at Gartner.
Dulaney says that mobile app leader Google Play has about 1.1 million mobile applications available for download despite regular culling drives to remove outdated or low quality products.
He opines that with such a bewildering array of choices available many users eschew trawling through long lists in favour of recommendation engines, friends, social networking or advertising when searching for mobile applications.
And he believes that by 2018, less than 0.01 percent of apps will be considered a financial success by developers.
That does not mean that paid apps are dead; Apple recently reported app sales and in-app purchases of $10 billion in 2013, taking a 30 percent cut of developers' sales. But that could decline in future.
"There are so many applications that are free and that will never directly generate revenue. Gartner is forecasting that, by 2017, 94.5 percent of downloads will be for free apps," Dulaney says.
"Furthermore, of paid applications, about 90 percent are downloaded less than 500 times per day and make less than $1,250 a day. This is only going to get worse in the future when there will be even greater competition, especially in successful markets.
One approach to increasing profitability is to offer users a free app but with in-app purchases that enhance their user experience or create better rates of success within the activity served by the app.
It is also important for developers to design their apps for use across multiple platforms in order to increase accessibility and thereby use.

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Gambling News :

Tom Horn Awarded Malta Gaming License - Online gambling software provider Tom Horn Gaming has been awarded a Malta Gaming Authority license that permits the company to host and manage Malta-based gaming operators.

Calvin Ayre invests in new Antigua Business Center - Ayre joined with government officials this week in a ground-breaking ceremony for a five-story centre on Antigua which will be home for the venture. The "green" building will be solar powered and provide employee-friendly services like catering, a gym and child care.

Attack of the Zombies Slot - Online gambling games developer Genesis Gaming has unveiled its latest game, with a theme based on a horror story of the undead, exploiting the current trend....and just in time for Halloween.

Why is FullFlush Poker Still Down - Its now almost a month since Full Flush Poker went offline "for a platform upgrade" and stopped communicating with its reportedly many unpaid and unhappy players. All trace of the operator - and means to communicate with it - have vanished.

Time Running Our For Pennsylvanian online gambling - Hopes that this week would see the Pennsylvanian Senate voting on an online gambling and DFS legalization bill already passed by the House four months ago dwindled Wednesday when no progress was made and the legislatures season officially closed.

Yggdrasil Gaming Expanding - The Swedish online gambling games developer Yggdrasil Gaming is to establish a new parent company and expand its Stockholm office as it bolsters its presence in Sweden with a raft of new hires.

FanDuel and DraftKings Settle With NY Attorney General - Speculation earlier this week that daily fantasy sports market leaders FanDuel and DraftKings were about to agree a settlement on consumer fraud suits prepared by the New York AG was confirmed Tuesday when a $12 million settlement was announced.

Stan james Now Live With EPOS - The company switched to the Optima server less system across its entire estate in July after previously using Optima EPOS technology. The switch was completed early this (October) month and has already delivered noteworthy savings for the company.

Singapore Online Gambling Ban Begins - Singapore media reports indicated Tuesday that restricted online gambling services offered by the Singapore Pools have started online operations, whilst Singapore Turf Club will commence online betting activity on November 15.

Chinese police action against Crown Resorts Widens - In addition to the 18 Crown employees still held after their arrest last week, it now appears that the police questioned 87 Crown punters and junket organizers, detaining 10 of the latter.

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