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Gambling Apps are useful for brand building
Tuesday January 14 ,2014 : RESEARCH COMPANY LOOKS AT APPS
App developers may struggle to profit, but apps are useful for brand building.
Major international research firm Gartner took a look at the general world of apps this week and concluded that a bewildering surfeit of literally millions of products and stiff competition from freebies is making it increasingly difficult for developers to make a decent profit from their labours.
In fact, most mobile apps make little or no money for their developers, but can be useful to create brand awareness, the research company concluded.
Major platforms like Google's Play Store, Apple's App Store, BlackBerry's App World and Microsoft's Windows Store all boast a slew of apps available for download, but Gartner analysis shows that most mobile applications are not generating profits and that many mobile apps are not designed to generate revenue, but to build brand recognition and product awareness, says Ken Dulaney, vice president at Gartner.
Dulaney says that mobile app leader Google Play has about 1.1 million mobile applications available for download despite regular culling drives to remove outdated or low quality products.
He opines that with such a bewildering array of choices available many users eschew trawling through long lists in favour of recommendation engines, friends, social networking or advertising when searching for mobile applications.
And he believes that by 2018, less than 0.01 percent of apps will be considered a financial success by developers.
That does not mean that paid apps are dead; Apple recently reported app sales and in-app purchases of $10 billion in 2013, taking a 30 percent cut of developers' sales. But that could decline in future.
"There are so many applications that are free and that will never directly generate revenue. Gartner is forecasting that, by 2017, 94.5 percent of downloads will be for free apps," Dulaney says.
"Furthermore, of paid applications, about 90 percent are downloaded less than 500 times per day and make less than $1,250 a day. This is only going to get worse in the future when there will be even greater competition, especially in successful markets.
One approach to increasing profitability is to offer users a free app but with in-app purchases that enhance their user experience or create better rates of success within the activity served by the app.
It is also important for developers to design their apps for use across multiple platforms in order to increase accessibility and thereby use.
Gambling News :
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
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MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
NY Rangers vs. Devils on 12/21 -
When the Devils and Rangers hit the ice on Thursday (7 PM ET on MSG), so too will two of the league’s top netminders. After a slow start to the season, Henrik Lundqvist has returned to his form of old. Through 29 games, he’s posted a 2.59 goals against average, and a .920 save percentage.
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