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Gambling Apps are useful for brand building
Tuesday January 14 ,2014 : RESEARCH COMPANY LOOKS AT APPS
App developers may struggle to profit, but apps are useful for brand building.
Major international research firm Gartner took a look at the general world of apps this week and concluded that a bewildering surfeit of literally millions of products and stiff competition from freebies is making it increasingly difficult for developers to make a decent profit from their labours.
In fact, most mobile apps make little or no money for their developers, but can be useful to create brand awareness, the research company concluded.
Major platforms like Google's Play Store, Apple's App Store, BlackBerry's App World and Microsoft's Windows Store all boast a slew of apps available for download, but Gartner analysis shows that most mobile applications are not generating profits and that many mobile apps are not designed to generate revenue, but to build brand recognition and product awareness, says Ken Dulaney, vice president at Gartner.
Dulaney says that mobile app leader Google Play has about 1.1 million mobile applications available for download despite regular culling drives to remove outdated or low quality products.
He opines that with such a bewildering array of choices available many users eschew trawling through long lists in favour of recommendation engines, friends, social networking or advertising when searching for mobile applications.
And he believes that by 2018, less than 0.01 percent of apps will be considered a financial success by developers.
That does not mean that paid apps are dead; Apple recently reported app sales and in-app purchases of $10 billion in 2013, taking a 30 percent cut of developers' sales. But that could decline in future.
"There are so many applications that are free and that will never directly generate revenue. Gartner is forecasting that, by 2017, 94.5 percent of downloads will be for free apps," Dulaney says.
"Furthermore, of paid applications, about 90 percent are downloaded less than 500 times per day and make less than $1,250 a day. This is only going to get worse in the future when there will be even greater competition, especially in successful markets.
One approach to increasing profitability is to offer users a free app but with in-app purchases that enhance their user experience or create better rates of success within the activity served by the app.
It is also important for developers to design their apps for use across multiple platforms in order to increase accessibility and thereby use.
3 Top Bitcoin Poker Sites -
Bitcoin, in particular, is a cryptocurrency that you can use on various online poker sites and it allows a faster and cheaper way to get money into and out of the online poker site.
Kentucky Derby Odds: Justify still Favorite -
With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But he’s got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.
888Poker Takes Over the States -
With more and more states moving toward online casino integration, an increasing number of international players are moving in on American territory. Who will take the crown of the most popular online poker venue in the United States?
Top gambling ICOs to watch this year -
The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.
MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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