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Are You In? Skybetting marketing
Tuesday August 5,2014 : NEW MARKETING CAMPAIGN FROM SKY BETTING
"Are You In?" to cover all media.
The Leeds, UK-based online and mobile betting group Sky Betting has launched a major new marketing campaign under the tagline Are You In?, which will use all media channels to push the message to punters.
Created by the garryowen agency and planned for launch in synch with the start of the English Football Premier League season, which started yesterday (August 4) the campaign is supported by a revamped customer loyalty proposition called the ‘Sky Bet Club’ and a new initiative focused on Sky Bet’s sponsorship of the football league branded the ‘Sky Bet Transfer Fund’.
It's the first fully integrated Sky Betting campaign in the past 3 years, and represents a shift in strategy in that it focuses on player retention as a priority, rather than new player acquisition, Sky Bet marketing director Rob Painter told the publication GQ in an interview.
The frontmen for the campaign are Sky Sports presenters Jim White and Natalie Sawyer, who will be situated in a new Sky Bet Studio setting, from which they will present the latest Sky Bet news, offers and products.
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2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
Team Hot Launches -
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Netent Q3-2016 Earnings Report -
#netent The UK continues to be an important growth driver but the weaker pound had an estimated negative effect of about three percentage points on revenue growth compared to the same quarter last year.
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