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Betting exchange's ad banned from future use

Straight Statistics.org reports that it has been successful in lodging a complaint against online gambling group Betfair with the UK Advertising Standards Authority.
 
The issue revolved around a poster at the Cheltenham Festival in March this year, which claimed that Betfair’s odds are “40 percent better than SP [Starting Price]” which Straight Statistics challenged as a breach of the advertising code.
 
Straight Statistics argued that the natural interpretation most punters would put on Betfair's claim was that if you placed a bet with Betfair, you stood to gain a 40 percent better return than betting at SP. The organisation complained that this was misleading, because long-priced horses are much longer-priced on Betfair, and therefore distort returns calculated in this way.
 
The average punter backs a short-priced winner much more often than a long-priced winner. “It follows that this method of comparison misleads punters, greatly exaggerating the Betfair advantage” the SS complaint alleged.
 
The Straight Statistics statement claims that Betfair itself admits that its claim would only be true if the punter put a bet on every winner over a given period and compared his returns to those from betting at SP.
 
In adjudicating the matter, the ASA found that the claim “40 percent better than SP” was not qualified in any way and that consumers were therefore likely to infer that such a figure was typical of what they could expect. The figure used by Betfair was skewed and had not been shown to be typically representative of the difference between the Betfair SP and the SP. The claim was consequently likely to mislead, and the ASA ruled that the claim must not again appear.
 
"We are delighted that our complaint has been upheld," a statement on the Straight Statistics website said this week. "We are strongly in favour of the punter getting a good deal, but misrepresentation must be stamped on hard."

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Gambling News :

Tain Fast Bet - Our readers will recall Tain recently increased the number of live events it covers each month to 23,000, covering both traditional markets such as football, tennis and US sports and the more obscure curling, biathlon and Water Polo.

Olympic Entertainment Group Mobile Gaming - In its full-year 2016 report, Olympic Entertainment Group (OEG) has informed the establishment of a Malta-based company registered to facilitate its intended expansion into remote gambling.

Circus Evolution HD Slot - Malta-based content provider World Match has released its first title of 2017, “Circus Evolution HD”, a 5-reel, 3-row, circus-themed adventure offering Free Spins, Wilds and a Bonus Game.

Kindred Group Gets EU Recommendation on Consumer Protection - Kindred Group (formerly Unibet) has become the first operator to successfully meet the requirements of the EU Recommendation on Consumer Protection and Responsible Gambling following an external audit.

17 Crown people still detained - Reports from China over the weekend suggest that the 17 Crown people still detained could be looking at another twelve months of imprisonment as investigations into their alleged and still unspecified crimes drag on

SB1400 Virginia Poker Skill Game Bill - Her bill SB1400 is currently with the Senate General Laws and Technology Committee, whose 15 members will decide whether to progress it or condemn the Senator to another year of failure.

Pennsylvania Video Gaming Association - With the focus on Pennsylvania as the most likely next US state to legalize online gambling as part of a general gambling expansion measure, reporters noted this week the emergence of a new lobbying group in the state - the Pennsylvania Video Gaming Association.

Stiffer Problem Gambling Penalties in UK - The Guardian newspaper reports that the UK Gambling Commission plans to unveil new enforcement strategies on problem gambling and money laundering prevention this month, laying down tougher penalties for operators who fail to tackle these issues.

Malaysian police Destroy over 5000 Gambling Computers - Malaysian police in Kajang have destroyed 5,042 computer sets seized in online gambling raids over the past two years, explaining that the action is designed to take the machines out of circulation.

Spartan Poker vs SpartanPoker name War - Pokerguru, which owns the brand SpartanPoker.com, has threatened to sue the Indian Poker Championship over its use of the title Spartan Poker, and recently published a notification that it is not associated with the IPC version of the brand.

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