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Asa Investigating PaddyPower Ad
5/13/10 - The UK Advertising Standards Authority (ASA) is to investigate an 'offensive' Paddy Power advert after receiving more than 400 complaints from the public, The Guardian newspaper reports. The advert is the work of Big Al's Creative Emporium, and has managed to put the cat squarely in among the pigeons.
It shows sight-impaired footballers accidentally kicking a cat into a tree, and it has triggered a slew of complaints on grounds that it is offensive and encourages cruelty to animals, or that it is insulting in its depiction of sight-impaired people.
The campaign in which the ad features launched last month, and forms part of a major marketing push in the run-up to the football World Cup.
The Guardian reports that despite the ad being approved by Clearcast, a body that vets TV ads before broadcast, the commercial has clearly hit a sensitive public nerve.
Following the receipt of the complaints, the ASA has advised that it has launched an investigation to ascertain whether the commercial breaks the advertising code.
To gain clearance, Paddy Power ensured the TV ad featured some genuine sight-impaired footballers – several of whom are likely to represent England in this summer's World Blind Football Championships, including the team captain, Ajmal Ahmed.
Paddy Power has been hauled up before over its creative but sometimes controversial adverts. The Irish bookmaker was forced to shelve another ad by Big Al's Creative Emporium in March, featuring four wheelchair-bound actors "doing a runner" on their bill from a curry house. In the past, the gambling company has also had to explain ads that allegedly mocked little people and even the Catholic church.
Brand Republic recalls that the company also became notorious for controversially offering odds on the assassination of the US president.
Gambling News :
NHL Odds: Toronto Maple Leafs vs. Washington Capitals on Tuesday -
Auston Matthews and the Toronto Maple Leafs touch down in DC this Tuesday (7 PM ET on TSN) as one of the hottest teams in the NHL. They've tallied a ridiculous 26 goals through only five games played; that's more than five goals scored per game on average. They'll be up against an equally potent Washington Capitals team.
Pro League Reveals Sportradar Contract Details -
The partnership between the PLC and Sportradar aims to provide a high-quality level of service to all Arabian Gulf League stakeholders in addition to making verified official data about players performances available to coaching and scouting staff and supplying match information to media outlets.
NFL Odds: Steelers Visit Undefeated Chiefs #TNF -
The Kansas City Chiefs (5-0 SU and ATS) have been flawless as an NFL pick thus far. Their chances of remaining undefeated in Week 6 look good; after opening at –4.5, Kansas City is a 5-point home chalk for Sunday’s game against the Pittsburgh Steelers (3-2 SU, 2-3 ATS), beginning at 4:25 PM ET on CBS.
Mega Moolah strikes again -
The jackpot was hit on a mobile device on Sunday 1 October 2017 by a UK player on Betway, this time awarding a £1,448,116.31 pay day.
2 New Slots For Microgaming Casinos -
David Reynolds, Games Publisher at Microgaming, comments: “On top of our branded title game Halloween, we’re delivering two more slots this October, each bringing exciting features and a different theme.
MLS Odds: Red Bulls vs. Whitecaps -
The New York Red Bulls (12W, 12L, 7T) haven’t won a match since August 15, but they’re –165 favorites this Saturday against the visiting Vancouver Whitecaps (15W, 10L, 6T), beginning at 5 PM ET. Vancouver is a +475 underdog with the draw priced at +285.
MLB Odds: Yankees Favored in AL Wild Card Game -
After a strong regular season, the New York Yankees (91-71, –1.00 betting units) opened as –235 home favourites for Tuesday’s AL Wild Card Game against the Minnesota Twins (85-77, +11.48 units). First pitch is at 8 PM ET on ESPN.
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