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Asa Investigating PaddyPower Ad
5/13/10 - The UK Advertising Standards Authority (ASA) is to investigate an 'offensive' Paddy Power advert after receiving more than 400 complaints from the public, The Guardian newspaper reports. The advert is the work of Big Al's Creative Emporium, and has managed to put the cat squarely in among the pigeons.
It shows sight-impaired footballers accidentally kicking a cat into a tree, and it has triggered a slew of complaints on grounds that it is offensive and encourages cruelty to animals, or that it is insulting in its depiction of sight-impaired people.
The campaign in which the ad features launched last month, and forms part of a major marketing push in the run-up to the football World Cup.
The Guardian reports that despite the ad being approved by Clearcast, a body that vets TV ads before broadcast, the commercial has clearly hit a sensitive public nerve.
Following the receipt of the complaints, the ASA has advised that it has launched an investigation to ascertain whether the commercial breaks the advertising code.
To gain clearance, Paddy Power ensured the TV ad featured some genuine sight-impaired footballers – several of whom are likely to represent England in this summer's World Blind Football Championships, including the team captain, Ajmal Ahmed.
Paddy Power has been hauled up before over its creative but sometimes controversial adverts. The Irish bookmaker was forced to shelve another ad by Big Al's Creative Emporium in March, featuring four wheelchair-bound actors "doing a runner" on their bill from a curry house. In the past, the gambling company has also had to explain ads that allegedly mocked little people and even the Catholic church.
Brand Republic recalls that the company also became notorious for controversially offering odds on the assassination of the US president.
Gambling News :
Live Dealer Now At Slotocash -
Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
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