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Asa Investigating PaddyPower Ad
5/13/10 - The UK Advertising Standards Authority (ASA) is to investigate an 'offensive' Paddy Power advert after receiving more than 400 complaints from the public, The Guardian newspaper reports. The advert is the work of Big Al's Creative Emporium, and has managed to put the cat squarely in among the pigeons.
It shows sight-impaired footballers accidentally kicking a cat into a tree, and it has triggered a slew of complaints on grounds that it is offensive and encourages cruelty to animals, or that it is insulting in its depiction of sight-impaired people.
The campaign in which the ad features launched last month, and forms part of a major marketing push in the run-up to the football World Cup.
The Guardian reports that despite the ad being approved by Clearcast, a body that vets TV ads before broadcast, the commercial has clearly hit a sensitive public nerve.
Following the receipt of the complaints, the ASA has advised that it has launched an investigation to ascertain whether the commercial breaks the advertising code.
To gain clearance, Paddy Power ensured the TV ad featured some genuine sight-impaired footballers – several of whom are likely to represent England in this summer's World Blind Football Championships, including the team captain, Ajmal Ahmed.
Paddy Power has been hauled up before over its creative but sometimes controversial adverts. The Irish bookmaker was forced to shelve another ad by Big Al's Creative Emporium in March, featuring four wheelchair-bound actors "doing a runner" on their bill from a curry house. In the past, the gambling company has also had to explain ads that allegedly mocked little people and even the Catholic church.
Brand Republic recalls that the company also became notorious for controversially offering odds on the assassination of the US president.
Gambling News :
Oink Country Love Slot Launches -
Oink Country Love will have players tapping their feet to the country beat with the lovable Oink Bros, Willy and Chancho, who are trying to win over the heart of Miss Southern Charm in this five by three reel, 45-line online slot.
Tim Chung Wins MPNPT Manchester -
The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.
MPNPT Manchester Day 2 -
Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.
Day 1B MPN Poker Tour Manchester -
Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.
Day 1A MPNPT Manchester -
The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days
Kung Fu Rooster Slot Goes Live -
Celebrate Chinese New Year - 2017 Year of the Rooster. It's time to sweep away any ill-fortune and make way for incoming good luck, with this exciting 12 lines slot game.
Sensational Sixes Slot Goes Live -
Light up Icons like BAR's, black spades, red hearts, blue diamonds, and green clubs. The best part of Sensational Sixes are the three wild icons, for 2X, 4X, and 6X multipliers!
3 New Betsoft Slots -
3 new Betsoft slot Games were also added this week to most online casinos allowing US players.
2017 Bodog Super Millions Poker Open -
The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.
Pokerstars Pulls Out Of Coloumbia -
Pokerstars Has taken the decision to cease offering real money services to players located in, playing from or resident within Colombia, effective from the 17th of July 2017.
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