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Asa Investigating PaddyPower Ad
5/13/10 - The UK Advertising Standards Authority (ASA) is to investigate an 'offensive' Paddy Power advert after receiving more than 400 complaints from the public, The Guardian newspaper reports. The advert is the work of Big Al's Creative Emporium, and has managed to put the cat squarely in among the pigeons.
It shows sight-impaired footballers accidentally kicking a cat into a tree, and it has triggered a slew of complaints on grounds that it is offensive and encourages cruelty to animals, or that it is insulting in its depiction of sight-impaired people.
The campaign in which the ad features launched last month, and forms part of a major marketing push in the run-up to the football World Cup.
The Guardian reports that despite the ad being approved by Clearcast, a body that vets TV ads before broadcast, the commercial has clearly hit a sensitive public nerve.
Following the receipt of the complaints, the ASA has advised that it has launched an investigation to ascertain whether the commercial breaks the advertising code.
To gain clearance, Paddy Power ensured the TV ad featured some genuine sight-impaired footballers – several of whom are likely to represent England in this summer's World Blind Football Championships, including the team captain, Ajmal Ahmed.
Paddy Power has been hauled up before over its creative but sometimes controversial adverts. The Irish bookmaker was forced to shelve another ad by Big Al's Creative Emporium in March, featuring four wheelchair-bound actors "doing a runner" on their bill from a curry house. In the past, the gambling company has also had to explain ads that allegedly mocked little people and even the Catholic church.
Brand Republic recalls that the company also became notorious for controversially offering odds on the assassination of the US president.
3 Top Bitcoin Poker Sites -
Bitcoin, in particular, is a cryptocurrency that you can use on various online poker sites and it allows a faster and cheaper way to get money into and out of the online poker site.
Kentucky Derby Odds: Justify still Favorite -
With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But he’s got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.
888Poker Takes Over the States -
With more and more states moving toward online casino integration, an increasing number of international players are moving in on American territory. Who will take the crown of the most popular online poker venue in the United States?
Top gambling ICOs to watch this year -
The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.
MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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