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LADDIES TV ADS RUN INTO A.S.A. PROBLEMS
Marketing media reports this week indicate that the UK's Advertising Standards Authority has banned a Ladbrokes television campaign for online casino action because it links gambling with excessive risk taking.
Two ads are involved, both created by M&C Saatchi and featuring “mentors” Willem Snyman and J “snake eyes” Kowalski regaling viewers with tales of their students’ thrill seeking exploits.
In one presentation, a man is seen taking increasing risks while diving with sharks, including attaching raw meat to
his wet suit and wearing a seal costume. The second advert featured a “sky diving pioneer” using an empty potato crisp packet as a parachute.
Both ads finished with the punch line: “If only he’d seen Ladbrokes.com, his thrill buds would have been quenched.”
ASA adjudicators felt that the ads “portrayed gambling in a context of toughness" and linked it "to excessive risk taking and reckless behaviour”.
Ladbrokes and M&C Saatchi responded that the advertisements were intended to be humorous in the context of “unbelievable, humorous and fantastical action” which set straight any idea that the pupils displayed toughness or daring. Even when taken out of context, the ads were of a cautionary nature because the narrators regretted their students’ reckless behaviour, and the moral underlying the stories was that the protagonists should have “quenched their thrill buds” in a less reckless way.
Separate complaints that the ads could lead to financial loss by condoning or encouraging gambling in a “socially irresponsible” way and “exploited the susceptibilities and aspirations of vulnerable people” were not upheld.
The watchdog ruled that the ads should not be broadcast again their current forms.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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