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ASA Looking at Ladbrokes and Netbet ads
NETBET AND LADBROKES ADS ASSESSED BY ASA
Both deemed to be in breach of UK marketing codes.
A TV ad for Cosmo Gaming’s NetBet online casino was determined by the UK Advertising Standards Authority (ASA) as glamorising online gambling following a single complaint.
The ad showed a series of scenes in which people were holding multiple shopping carriers, handling money, sitting in a hot tube holding a pair of dice, walking towards a yacht, driving a convertible car and approaching a helicopter.
These scenes were prefaced by an image of a slot machine display showing "777" and interspersed with on-screen text reading "JACKPOT" and an image of an aeroplane.
Ladbrokes appears to be making an almost weekly appearance in the ASA’s adjudications list as its marketers continue to find acceptable advertising requirements a challenge.
This week’s adjudication looked at a promotional email from Ladbrokes offering a GBP 10 Free Football Bet. The recipient list, however, included a customer who wasn’t eligible for the bet.
“As the complainant was not eligible to take advantage of free bet offers at the time that they received the email, we considered that the ad would have caused unnecessary disappointment, and that Ladbrokes had not dealt fairly with the complainant,” the ASA wrote.
The promotional email was deemed misleading and Ladbrokes Betting and Gambling were told to ensure they did not send promotional marketing material in future to bettors who were ineligible.
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Gambling News :
Amaya FY2016 Trading Update -
The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.
LeoVegas To Sponsor Leicester Tigers -
The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
Optima Information Services iShop -
Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.
CAGAYAN CHIEF MOVES TO REASSURE LICENSEES -
Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.
New Massachusetts Online Gambling Bill -
It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.
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