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ASA Looking at Ladbrokes and Netbet ads
NETBET AND LADBROKES ADS ASSESSED BY ASA
Both deemed to be in breach of UK marketing codes.
A TV ad for Cosmo Gaming’s NetBet online casino was determined by the UK Advertising Standards Authority (ASA) as glamorising online gambling following a single complaint.
The ad showed a series of scenes in which people were holding multiple shopping carriers, handling money, sitting in a hot tube holding a pair of dice, walking towards a yacht, driving a convertible car and approaching a helicopter.
These scenes were prefaced by an image of a slot machine display showing "777" and interspersed with on-screen text reading "JACKPOT" and an image of an aeroplane.
Ladbrokes appears to be making an almost weekly appearance in the ASA’s adjudications list as its marketers continue to find acceptable advertising requirements a challenge.
This week’s adjudication looked at a promotional email from Ladbrokes offering a GBP 10 Free Football Bet. The recipient list, however, included a customer who wasn’t eligible for the bet.
“As the complainant was not eligible to take advantage of free bet offers at the time that they received the email, we considered that the ad would have caused unnecessary disappointment, and that Ladbrokes had not dealt fairly with the complainant,” the ASA wrote.
The promotional email was deemed misleading and Ladbrokes Betting and Gambling were told to ensure they did not send promotional marketing material in future to bettors who were ineligible.
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Gambling News :
FanDuel adds English Premier League action -
Daily fantasy sports operator FanDuel, which is now additionally active in the UK market, has announced the inclusion on its roster of English Premier League action, with associated contests scheduled for roll-out next week.
Coral Q4-2016 earnings reports -
Ahead of its forthcoming merge with Ladbrokes, the online and land gambling group Coral published its Q4-2016 financial numbers Thursday, detailing the twelve week period ended September 25 2016.
Unibet in cooperation with -
Online gambling operator Unibet Group has signed a cooperation agreement with the FIFA subsidiary Early Warning System GmbH (EWS).
Kiron Interactive in deal with Digitain -
The online gambling expo and conference EiG 2016 has enabled two online gambling companies to come together in a commercial deal; specialist virtual games supplier Kiron Interactive has inked an agreement to distribute its virtual games via Armenia’s Digitain.
GLOBAL SPORTS BETTING WORTH $253.3 BILLION BY 2020 -
Ujjwal Doshi, lead analyst at the research firm, says, “Low-cost cross-border service delivery is opening up sports betting markets, which were previously protected by state-regulated monopolies or dominant local operators.”
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