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SPIN GENIE TV AND WEBSITE ADS PULLED BY ASA
Wednesday May 27,2015 : SPIN GENIE TV AND WEBSITE ADS PULLED BY ASA
Reminiscent of a child’s video game, watchdog says.
A Bear Group Limited, SpinGenie.com TV ad and website promotion has been censured by the UK Advertising Standards Authority (ASA) for appealing to under-18’s.
The TV ad invites viewers into a “world of magic and fun featuring animated coins, treasure and a mythical island while the website promotion showed an animated dog called Spin along with images of games such as "Pixies of the Forest", "Fluffy Favourites", "Jack and the Beanstalk", "Transformers Battle For Cybertron", "Piggy Payout" and "Pirate Princess".
The ASA found the marketing material to be in breach of the BCAP Code that states that ads for gambling must not be likely to be of particular appeal to under-18s, especially by reflecting or being associated with youth culture.
“We noted that the ad did not have an adult theme, and although we acknowledged that it might appeal to some adults, we considered that it was reminiscent of a child's video game”.
The material may not appear again in their current form, the authority said.
Other ads up for scrutiny included Paddy Power, Bet365 and Foxy Bingo, however, the ASA dismissed complaints against these.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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