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Bookies Spend Big In Australia TV ads
BOOKIES BIG SPENDERS IN AUSSIE ADVERTISING
Up 25 percent for the year to June 30 2106.
The Australian newspaper has revealed new Nielson data indicating a 25 percent rise to $125 million in betting company advertising spend compared to a year ago.
The data, which covers the year to June 30 2016, is believed to be just the tip of the iceberg as it doesn’t include pay-TV where most ads during sporting telecasts are for wagering operators, The Australian report identifies.
In terms of advertising spend, Sportsbet topped the list with $38 million, a 20 percent increase over last year. Ladbrokes and CrownBet spent around $20 million, while Tabcorp spent $18 million and Tatts, $8 million.
William Hill and bet365 tightened their belts, reducing ad spend by 21 percent and 39 percent respectively.
The data is sure to add fuel to Senator Xenophon’s fire, as he continues to push a motion to ban gambling advertising during hours where children are likely to be watching TV.
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Gambling News :
IS DAN BILZERIAN A POKER FISH? -
Dan Bilzerian, the high profile Instagram legend, jet setting playboy and allegedly deadly online poker player who claims he accrued a $50 million fortune playing the game,
AMAYA C.F.O. RETIRES -
Daniel Sebag, the Amaya online gambling group's first and only chief financial officer with ten years’ service under his belt, has retired, according to a company announcement Friday.
LeoVegas To Sponsor Leicester Tigers -
The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
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