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90 Million Spent On Australian Sports Betting Ads
Thursday April 18, 2013 : BIG MONEY IN AUSSIE SPORTS BET ADVERTISING
Around A$90 million spent on marketing in 2012
Australian sports betting companies represented by trade association the Australian Wagering Council spent around A$90 million last year on marketing to the Australian public, the Council has disclosed.
Commenting on the numbers, the Sydney Morning Herald notes that this considerable investment in marketing does not include what is believed to be a substantial additional amount spent by major betting companies like Tabcorp and Tatts on marketing and advertising for their respective online betting shops.
Marketing expenses constitute a substantial portion of the total revenues generated every year, the newspaper notes, opining that this is an indication of the intense rivalry between operators.
According to the Council, the bulk of marketing costs are devoted to sponsoring Australia's major sporting codes, triggering a fresh parliamentary inquiry into gambling and sport sponsorship, which will report to MPs next month.
Australian Wagering Council members include James Packer's betting exchange joint venture, Betfair, Sportsbet and Betchoice.
But most of the marketing spend is understood to be generated by bookie Tom Waterhouse and Sportingbet/Centrebet which, in 2011, said it would spend A$30 million on marketing, most of it targeted at the NRL and AFL, the Sydney Morning Herald reports.
The Council took offence at comparisons with the health-damaging tobacco industry in addressing the parliamentary enquiry, with chief exec Chris Downy describing such comparisons as 'grossly misleading'.
"There is no safe level of tobacco use," Downy averred. "By contrast, the overwhelming majority of the 2 million Australians who bet on racing and sport online do so safely. What's more, it is a legitimate form of entertainment for them."
Downy also claimed that his members have played a positive role in deterring Aussie gamblers from using unregulated offshore betting websites, thus supporting the integrity of Australian sports. The executive produced industry numbers illustrating an overall decline in the percentage of wagering turnover estimated to be offshore from 37.7 percent in 2003 to 13.8 percent in 2011.
"Having this turnover onshore not only provides significant benefits to consumers in terms of customer protection and harm minimisation measures, but is also critical to maintaining the integrity of racing and sports in Australia due to the integrity agreements which licensed Australian wagering operators have with the racing and sporting bodies," Downy said.
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Gambling News :
Wanajump Launches -
#Wanajump Spanish online and land gambling operator Grupo R. Franco appears to be emulating the William Hill group, announcing this week that it is to begin a start-up accelerator program for innovative entrepreneurs, which it has titled Wanajump.
Coral Launches player proposition betting product -
Digital Sports Tech, a business-to-business software provider of sports betting solutions, has signed a deal with UK online and land sports betting operator Coral to provide an innovative player proposition betting product.
Oshi online casino now accepts fiat currencies -
The Oshi online casino, which started just a year ago as a Bitcoin-denominated operation, has described its expanded activity in a statement this week, noting that in addition to Bitcoin it now accepts fiat currencies and has added new game providers to its roster of suppliers.
New Standards for UK Online Gambling -
Online gambling service and technology providers, along with operators and testing agencies will be studying the new gambling software and technical standards proposal published by the UK Gambling Commission following a public consultation.
Pennsylvania Gambling Bill 1887 returned with additions -
The interaction between the Pennsylvanian House and the state Senate has become increasingly like watching a game of ping pong as the two political establishments wrestle with online gambling legalization and court-ordered tax fixes in the dying days of the current political season.
Mybet Earnings Struggle -
The statement this week reveals that Mybet continued to be hampered by negative trends from historic quarters, making its original performance estimate "unrealistic".
Tom Horn Awarded Malta Gaming License -
Online gambling software provider Tom Horn Gaming has been awarded a Malta Gaming Authority license that permits the company to host and manage Malta-based gaming operators.
Calvin Ayre invests in new Antigua Business Center -
Ayre joined with government officials this week in a ground-breaking ceremony for a five-story centre on Antigua which will be home for the venture. The "green" building will be solar powered and provide employee-friendly services like catering, a gym and child care.
Attack of the Zombies Slot -
Online gambling games developer Genesis Gaming has unveiled its latest game, with a theme based on a horror story of the undead, exploiting the current trend....and just in time for Halloween.
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