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90 Million Spent On Australian Sports Betting Ads

Thursday April 18, 2013 : BIG MONEY IN AUSSIE SPORTS BET ADVERTISING
 
Around A$90 million spent on marketing in 2012
 
Australian sports betting companies represented by trade association the Australian Wagering Council spent around A$90 million last year on marketing to the Australian public, the Council has disclosed.
 
Commenting on the numbers, the Sydney Morning Herald notes that this considerable investment in marketing does not include what is believed to be a substantial additional amount spent by major betting companies like Tabcorp and Tatts on marketing and advertising for their respective online betting shops.
 
Marketing expenses constitute a substantial portion of the total revenues generated every year, the newspaper notes, opining that this is an indication of the intense rivalry between operators.
 
According to the Council, the bulk of marketing costs are devoted to sponsoring Australia's major sporting codes, triggering a fresh parliamentary inquiry into gambling and sport sponsorship, which will report to MPs next month.
 
Australian Wagering Council members include James Packer's betting exchange joint venture, Betfair, Sportsbet and Betchoice.
 
But most of the marketing spend is understood to be generated by bookie Tom Waterhouse and Sportingbet/Centrebet which, in 2011, said it would spend A$30 million on marketing, most of it targeted at the NRL and AFL, the Sydney Morning Herald reports.
 
The Council took offence at comparisons with the health-damaging tobacco industry in addressing the parliamentary enquiry, with chief exec Chris Downy describing such comparisons as 'grossly misleading'.
 
"There is no safe level of tobacco use," Downy averred. "By contrast, the overwhelming majority of the 2 million Australians who bet on racing and sport online do so safely. What's more, it is a legitimate form of entertainment for them."
 
Downy also claimed that his members have played a positive role in deterring Aussie gamblers from using unregulated offshore betting websites, thus supporting the integrity of Australian sports. The executive produced industry numbers illustrating an overall decline in the percentage of wagering turnover estimated to be offshore from 37.7 percent in 2003 to 13.8 percent in 2011.
 
"Having this turnover onshore not only provides significant benefits to consumers in terms of customer protection and harm minimisation measures, but is also critical to maintaining the integrity of racing and sports in Australia due to the integrity agreements which licensed Australian wagering operators have with the racing and sporting bodies," Downy said.

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Gambling News :

Is Gibraltar Out of Luck in US Tax Challenge - Gibraltar's challenge to the UK 15 percent point-of-consumption tax on online gambling operator revenues has already failed in the UK High Court, and it looks as if it may be rejected by the European Court of Justice too.

Quickspin are now available in Denmark - #quickspin The roll-out strengthens the long-standing partnership between the supplier and the operator, with Quickspin games already available on Vera&John’s websites around the world.

UCypher Launches - Indian entertainment and media entrepreneur Ronnie Screwvala has announced the formation of UCypher, an eSports tournament in which ten teams will compete.

Extreme Live Gaming In deal With Betsson - Extreme Live Gaming, a subsidiary of the Novomatic Interactive group, has announced a live dealer product deal with the Betsson online gambling group, with an initial launch planned for Betsson.com, followed by other brands in the Swedish group's portfolio.

Expansion Mode For BoyleSports - The Bambury premises are situated in Kildare, Meath and Dublin and will be refurbished and rebranded after acquisition, with the total of 31 staff remaining in employment..

Safecharge Q4-2016 - Online e-cash processing firm Safecharge, where Playtech's Teddy Sagi is a majority shareholder, released a trading update on its Q4-2016 performance Thursday, flagging record transaction processing volumes and revenues.

ASA Most Controversial Ads of 2016 - Paddy Power's penchant for advertisements that cause a stir saw the betting company mentioned twice in the Top Ten most controversial adverts of 2016 released by the Advertising Standards Authority in the UK Thursday.

Yggdrasi To Enter Italian Gambling Market - Yggdrasil’s Italian offering will include the company's collection of in-game promotional tools, BOOST, improving gamification, and the social sharing tool, BRAG. The company’s mobile product will also be available on its HTML5 iSense 2 platform.

888sport is the latest to join sports betting integrity body ESSA - Major operator 888sport is the latest to join sports betting integrity body ESSA with the company adding its customer base and betting market platforms to ESSA’s global anti-fraud alert and reporting system.

First partypoker live event to be held in Russia - Partypoker’s new live tour will kick off in Russia on March 24, 2017 at Sochi Casino and Resort in association with Club Poker Management. Online Day 1’s will start on partypoker on March 12, 2017.

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