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Senet Group Launches Second Wave Of Bad Betty
Tuesday June 2,2015 : SENET GROUP PUSHES #BADBETTY CAMPAIGN
Alters strapline and strengthens regulations
Independent gambling self-regulator, Senet Group, launched the second wave of its #BADBETTY TV and online advertising campaign today (Monday).
The group developed the campaign to remind gamblers that betting more than they can afford is a “#badbetty and they should pause and think again”.
“Our research shows that gamblers are getting the message,” said chief executive Ron Finlay, “but we want to keep reinforcing it.”
The campaign has been scheduled to run alongside key sporting events in Britain including Ascot and cricket.
Senet has also altered its yellow advertising strip by minimising the world Fun and emphasising the words Stop to accurately reflect the message in its “When the Fun Stops, Stop” strapline.
“We decided to change this to remove any doubt that we are serious about tackling this issue responsibly,” Finlay added.
Senet Group members’ will additionally adhere to strengthened advertising restrictions which include not advertising gaming machines and tournaments in betting shop windows.
Guidance has also been added to include trackside hoardings shown on TV within the restrictions that apply to TV advertising before the 9pm watershed.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgaming’s customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sunday’s 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at –115.
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