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BET365 ADDS GEOLOCATION TECHNOLOGY
Tuesday April 14,2015 : BET365 ADDS GEOLOCATION TECHNOLOGY
Deal with Digital Element will see implementation of NetAccuity Edge technology.
One of the online gambling industry's biggest operators, the UK-based Bet365 group has inked a deal for geolocation technology from supplier Digital Element which will see the company's NetAccuity Edge product installed to localise website content and improve the user experience.
Bet365 serves 17 million international customers in over 200 countries and operates in 17 different languages. Deploying IP geolocation enables the company to simplify content localisation and automatically serve content and advertising in the right language and currency, improving relevance, response and revenues, Martin Davies, CEO – Technology, bet365 said in a statement Monday.
“To ensure that our players get a customised experience, it's imperative bet365 uses accurate, reliable and up-to-date IP geolocation data,” he explained.
Bet365 joins some of Digital Element’s other high-profile clients including the BBC, Channel 5, AerTV, Microsoft, MediaMath, Media iQ, DoubleClick, Flashtalking, Infectious Media, AOL’s ADTECH, Yahoo’s BlueLithium, Vibrant Media.
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Gambling News :
Amaya FY2016 Trading Update -
The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.
LeoVegas To Sponsor Leicester Tigers -
The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
Optima Information Services iShop -
Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.
CAGAYAN CHIEF MOVES TO REASSURE LICENSEES -
Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.
New Massachusetts Online Gambling Bill -
It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.
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