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EuroPoker to launch BetCrib
3/27/10 - The Ongame-powered online poker and casino operator EuroPoker is to launch its own white label sports betting service using OddsMatrix, the fully managed sportsbook provider and subsidiary of EveryMatrix.
The new sports betting service is to be called BetCrib, and the move is a continuation of the operator’s strategy of having distinct brands for each of its gaming products, such as EuroPoker and CasinoRoom.com.
EuroPoker will extend its gaming offering with the addition of sports betting and is to integrate the new service into the same platform used for its existing poker and casino products. The integration will deliver full integration - there will be no need for EuroPoker customers to open a new account.
OddsMatrix‘s familiarity with the platform will ensure a quick and easy integration. They have already launched the fully managed sportsbook to a number of other operators who use the same platform.
BetCrib is to be launched by EuroPoker in late April, ensuring that its customers will be able to bet on the football World Cup in South Africa, without having to leave their poker and casino service.
Thor Sun, a director of EuroPoker, said this week: “EuroPoker has a strong and loyal customer base and it’s only natural that we expand our offering to include sports betting alongside our existing poker and casino products. Our expertise is in poker and casino marketing, so we were looking for a service provider that offers both the sports betting software as well as the operational expertise, OddsMatrix delivers on both counts.
"We weren’t ready to invest heavily in developing our own software or creating our own trading and risk team and the OddsMatrix solution provided a cost effective way to enter the market.”
Stian Hornsletten, CEO of EveryMatrix, said “Convergence in the betting and gaming market continues as poker operators realise the value of adding sports betting to their product portfolio. EuroPoker is a great poker brand and we expect to see sportsbook become a key part of the business.”
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PlaySugarHouse To Carry Konami Content -
Content provider Konami will provide its Gypsy Fire and Fortune Stacks slot games to Rush Street Interactive-operated PlaySugarHouse.com on an exclusive basis in the New Jersey real-money online and mobile wagering market.
ITF TERMINATES BETWAY SPONSORSHIP DEAL -
The International Tennis Federation (ITF) has reportedly terminated Betway’s three-year sponsorship partnership as an extension to their anti-match fixing and sports integrity policy.
GSA To Launch European division -
The expansion enables the GSA to better focus on the regional needs of its members outside of North America and underscores its recognition and commitment to growing European membership.
Paddy Power Trading Update -
Company prevails despite adverse sports and US election results; Trump success cost the group GBP 5 million, whilst punter successes took another GBP 40 million in Q4-2016.
Tabcorp SunBets project -
The details were revealed this week in an IT News article quoting Tabcorp's chief information officer, Kim Wenn, who described the SunBets project as Tabcorp's biggest global venture yet.
China Lottery Sales Up in 2016 -
The Chinese official news agency Xinghua reports that according to figures from the Ministry of Finance released Monday, Chinese lottery sales in 2016 rose 7.3 percent year-on-year to 394.64 billion yuan (about US$57.53 billion).
New chairman and a new director for 500.com -
Chinese online lottery operator 500.com has announced major executive changes to the company with the apparently amicable departure of director and chairman Man San Law, as well as director Weiguo Zhao from its board of directors, effective January 20, 2017.
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