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BetEasy Launching into the Australian market
BETEASY NEW CONTENDER IN AUSSIE MARKET
Backed by extensive marketing and generous offers
Former Sportsbet owner, Matthew Tripp, will launch online and mobile betting firm BetEasy launching into the Australian market Tuesday backed by a "big spending" marketing campaign that coincides with the popular Spring Carnival racing season.
Tripp told the Financial Review that his new venture will forgo some profits in order to increase turnover and will not downsize or refuse bets from punters as is the practice with other bookmakers.
“There’s hard work ahead but we think we can get there pretty quickly without a lot of pain. I’ve always been willing to forgo margin in favour of turnover and be able to find a way to ensure customers get serviced and the doors stay open, while generating enough margin to satisfy my shareholders. I think we are in a position where we can do things a bit differently and separate ourselves from the pack.”
Tripp, who was put on gardening leave following the A$338 million Paddy Power takeover of Sportsbet, bought the assets of the old Betezy company backed by Sportsbets' original investors and members of the company's 2005 founding management team
BetEzy's assets have been reorganised, refreshed and rebranded as BetEasy, the organisation employs several of Tripp's former Sportsbet executive team along with a staff complement of around 120.
Along with the extensive marketing campaign, BetEasy will offer large customer incentives which can include money-back offers and/or special betting packages not tried in the Australian market before in order to win market share, Tripp revealed. “While on the face of it they will appear to be extremely generous, in order to get scale and a presence we need to be different to the homogenous offerings that are out there at the moment,” he said.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
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