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ASA RULES – BETFAIR TO WITHDRAW TV AD IN ITS CURRENT FORM
Posted 2/9/11 : Advert not acceptable in its current form and deemed as misleading
Betting exchange Betfair has been instructed by the British Advertising Standards Authority (ASA ) to stop airing its latest TV campaign in its current form after receiving twenty-three complaints from the public.
The advertisement shows two men in a pub discussing a sports match while a third man pushes between them and begins to act as a go-between, passing comments back and forth between the two. A voice-over then says "On Betfair you cut out the middle man, which means you win bigger".
All 23 viewers challenged whether the suggestion in the advert that Betfair operated without a middleman was incorrect and misleading and others felt it misleading because it failed to clarify that Betfair took commission on winning bets.
The ASA ruled that the ad breached CAP (Broadcast) TV Advertising Standards Code rules 5.1.1 and 5.1.2 (Misleading advertising) and ordered that the ad should not be broadcast again in its current form.
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Gambling News :
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
Team Hot Launches -
#teamhot The Philippines licensed and GGNetwork-powered online poker operator Natural8 has announced the appointment to its "Team Hot" professional player line-up of Asian poker aces Kitty Kuo, Xuan Liu and Dong Kim.
Netent Q3-2016 Earnings Report -
#netent The UK continues to be an important growth driver but the weaker pound had an estimated negative effect of about three percentage points on revenue growth compared to the same quarter last year.
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