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BETFAIR RE-ENERGISING LAPSED MEMBERS
Online gambling group Betfair has out-sourced a new campaign designed to re-connect with and bring home lapsed members.
Titled 'Together We Make Summer Better' the campaign is the responsibility of UK direct marketing agency Flourish which is crafting the moves necessary to promote the opportunities offered by Betfair in sporting events being held over the summer season.
Industry observers say that the campaign may reduce the lost earnings caused by the failure of any home nations to qualify for the Euro 2008 Football Championships earlier this year.
'Together We Make Summer Better' showcases top British sporting events that punters can bet on this summer, including key horseracing events such as Glorious Goodwood, the Ryder Cup golf and the upcoming England Rugby tour.
Flourish won the contract following a three-way pitch, and the agency will now replicate the creative theme presented during the pitch across all online and offline material, highlighting Betfair's unique selling point by focusing on the better value Internet users get from the website's peer-to-peer betting exchange proposition.
Betfair UK marketing manager Matt Booth says: "The campaign allows us to collectively group what are key blue ribbon events over the summer months and reassert Betfair's value proposition."
Flourish account director Rich Gundry adds: "The campaign is designed as a celebration of this summer's sports - leaving the disappointment of not participating at the Euro Championships behind."
Gambling News :
Michael Myers is back in Halloween Slot Machine -
Get ready for a blood-curdling adventure with Microgaming’s latest offering – Halloween Follow Annie, Lynda, Doctor Loomis, and our heroine Laurie as they try to survive the ultimate horror movie villain, Michael Myers.
Joe Fortune new Rewards Program -
Once you sign up, you’re automatically enrolled in the rewards program – and that’s when the epic journey begins. You’ll start earning Adventure Miles immediately, and can embark on the quest of a lifetime: To get paid to play, which stays true to the rewards program’s slogan, ‘Play More Get More’.
NHL Odds: Toronto Maple Leafs vs. Washington Capitals on Tuesday -
Auston Matthews and the Toronto Maple Leafs touch down in DC this Tuesday (7 PM ET on TSN) as one of the hottest teams in the NHL. They've tallied a ridiculous 26 goals through only five games played; that's more than five goals scored per game on average. They'll be up against an equally potent Washington Capitals team.
Pro League Reveals Sportradar Contract Details -
The partnership between the PLC and Sportradar aims to provide a high-quality level of service to all Arabian Gulf League stakeholders in addition to making verified official data about players performances available to coaching and scouting staff and supplying match information to media outlets.
NFL Odds: Steelers Visit Undefeated Chiefs #TNF -
The Kansas City Chiefs (5-0 SU and ATS) have been flawless as an NFL pick thus far. Their chances of remaining undefeated in Week 6 look good; after opening at –4.5, Kansas City is a 5-point home chalk for Sunday’s game against the Pittsburgh Steelers (3-2 SU, 2-3 ATS), beginning at 4:25 PM ET on CBS.
Mega Moolah strikes again -
The jackpot was hit on a mobile device on Sunday 1 October 2017 by a UK player on Betway, this time awarding a £1,448,116.31 pay day.
2 New Slots For Microgaming Casinos -
David Reynolds, Games Publisher at Microgaming, comments: “On top of our branded title game Halloween, we’re delivering two more slots this October, each bringing exciting features and a different theme.
MLS Odds: Red Bulls vs. Whitecaps -
The New York Red Bulls (12W, 12L, 7T) haven’t won a match since August 15, but they’re –165 favorites this Saturday against the visiting Vancouver Whitecaps (15W, 10L, 6T), beginning at 5 PM ET. Vancouver is a +475 underdog with the draw priced at +285.
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