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BETFAIR COMMISSIONS GLOBAL STUDY ON THE INTERNET BETTING EXPERIENCE
The online gambling group Betfair has commissioned another interesting and independent study of factors influencing Internet gambling, hiring cxpartners to look at how online betting experiences differ across different cultures.
The outcomes of the qualitative study will enable Betfair to tailor its gambling products and services to users across the world, making its product portfolio more usable and appropriate to different target audiences, reports Netimperative this week.
The manager responsible for user experience at Betfair, Louise Croft Baker, said: “The way in which people bet online differs, according to a number of factors; language, culture and regulation all affect the online experience. By conducting usability studies in a number of countries we hope to understand further how these habits differ and to use this intelligence to make sure Betfair is providing the most relevant service for such a diverse customer base.”
The cxpartners research will be carried out by a network of agencies across a number of countries over a two week period.
Giles Colborne, Managing Director at cxpartners commented: “Our experience of conducting these kind of studies is the perfect fit for Betfair as we have a proven track record of conducting qualitative usability research for organisations in the leisure industries. This study will help Betfair to further understand its customers’ needs and in doing so create opportunities to make its services more relevant to users across the globe. This is a significant contract for us and we’re very much looking forward to seeing the outcome.”
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Gambling News :
Amaya FY2016 Trading Update -
The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.
LeoVegas To Sponsor Leicester Tigers -
The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
Optima Information Services iShop -
Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.
CAGAYAN CHIEF MOVES TO REASSURE LICENSEES -
Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.
New Massachusetts Online Gambling Bill -
It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.
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