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Betfair Advertising Deal
The Australian wing of online gambling group Betfair has engaged M&C Saatchi Melbourne to handle its creative advertising account following a three-way competitive pitch.
The agency won the business after a review involving two other, unnamed, Melbourne-based agencies, reports B&T Marketing.
M&C Saatchi will be the first Australian ad agency for Betfair, which was granted a license to operate from its Tasmania location in January 2006. The betting exchange, which allows in-game or in-race betting as well as the ability for users to set odds against each other, is already an established brand in several overseas markets, including the UK.
The speculation is that Betfair is about to significantly ramp up its marketing spend following the relaxation of rules on gaming advertising (see previous InfoPowa reports). The Australian betting market is becoming increasingly competitive, with a growing list of active betting organisations such as Centrebet, Sportingbet and Paddy Power.
In November last year, Betfair struck a three-year sponsorship deal with Melbourne’s Sandown Racecourse, which was renamed Betfair Park.
“We’re excited about winning the pitch and are very pleased about partnering with a great company like Betfair,” said Dave Brown, md of M&C Saatchi Melbourne. “They are a great cultural fit with us - young, dynamic, and with a great product.
“Since advertising restrictions were lifted on the wagering industry last year, Betfair has been looking to expand its customer base and further its reach in the Australian marketplace.”
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Gambling News :
Interwetten 2016 Earnings Results -
Privately-owned online sports betting operator Interwetten delivered robust full year results for the 2016 fiscal period, in which the company has almost achieved doubling its revenues over the past four years, success it attributes to its in-house developed platform
EU Online Gambling Tax Harmoney Dead -
Tax expert says European Court of Justice Attorney General's opinion on UK-Gibraltar litigation signals that EU courts are happy for individual member states to impose their own laws on online gambling.
Jack Lam Facing Big Fines in the Philippines -
It's going to be costly for Macau online gambling and junket tycoon Jack Lam to return to the Philippines following his rather hurried departure last year with allegations of economic sabotage, bribery and tax evasion swirling around him.
PlaySugarHouse To Carry Konami Content -
Content provider Konami will provide its Gypsy Fire and Fortune Stacks slot games to Rush Street Interactive-operated PlaySugarHouse.com on an exclusive basis in the New Jersey real-money online and mobile wagering market.
ITF TERMINATES BETWAY SPONSORSHIP DEAL -
The International Tennis Federation (ITF) has reportedly terminated Betway’s three-year sponsorship partnership as an extension to their anti-match fixing and sports integrity policy.
GSA To Launch European division -
The expansion enables the GSA to better focus on the regional needs of its members outside of North America and underscores its recognition and commitment to growing European membership.
Paddy Power Trading Update -
Company prevails despite adverse sports and US election results; Trump success cost the group GBP 5 million, whilst punter successes took another GBP 40 million in Q4-2016.
Tabcorp SunBets project -
The details were revealed this week in an IT News article quoting Tabcorp's chief information officer, Kim Wenn, who described the SunBets project as Tabcorp's biggest global venture yet.
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