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Betfair Advertising Deal
The Australian wing of online gambling group Betfair has engaged M&C Saatchi Melbourne to handle its creative advertising account following a three-way competitive pitch.
The agency won the business after a review involving two other, unnamed, Melbourne-based agencies, reports B&T Marketing.
M&C Saatchi will be the first Australian ad agency for Betfair, which was granted a license to operate from its Tasmania location in January 2006. The betting exchange, which allows in-game or in-race betting as well as the ability for users to set odds against each other, is already an established brand in several overseas markets, including the UK.
The speculation is that Betfair is about to significantly ramp up its marketing spend following the relaxation of rules on gaming advertising (see previous InfoPowa reports). The Australian betting market is becoming increasingly competitive, with a growing list of active betting organisations such as Centrebet, Sportingbet and Paddy Power.
In November last year, Betfair struck a three-year sponsorship deal with Melbourne’s Sandown Racecourse, which was renamed Betfair Park.
“We’re excited about winning the pitch and are very pleased about partnering with a great company like Betfair,” said Dave Brown, md of M&C Saatchi Melbourne. “They are a great cultural fit with us - young, dynamic, and with a great product.
“Since advertising restrictions were lifted on the wagering industry last year, Betfair has been looking to expand its customer base and further its reach in the Australian marketplace.”
Gambling News :
Michael Myers is back in Halloween Slot Machine -
Get ready for a blood-curdling adventure with Microgaming’s latest offering – Halloween Follow Annie, Lynda, Doctor Loomis, and our heroine Laurie as they try to survive the ultimate horror movie villain, Michael Myers.
Joe Fortune new Rewards Program -
Once you sign up, you’re automatically enrolled in the rewards program – and that’s when the epic journey begins. You’ll start earning Adventure Miles immediately, and can embark on the quest of a lifetime: To get paid to play, which stays true to the rewards program’s slogan, ‘Play More Get More’.
NHL Odds: Toronto Maple Leafs vs. Washington Capitals on Tuesday -
Auston Matthews and the Toronto Maple Leafs touch down in DC this Tuesday (7 PM ET on TSN) as one of the hottest teams in the NHL. They've tallied a ridiculous 26 goals through only five games played; that's more than five goals scored per game on average. They'll be up against an equally potent Washington Capitals team.
Pro League Reveals Sportradar Contract Details -
The partnership between the PLC and Sportradar aims to provide a high-quality level of service to all Arabian Gulf League stakeholders in addition to making verified official data about players performances available to coaching and scouting staff and supplying match information to media outlets.
NFL Odds: Steelers Visit Undefeated Chiefs #TNF -
The Kansas City Chiefs (5-0 SU and ATS) have been flawless as an NFL pick thus far. Their chances of remaining undefeated in Week 6 look good; after opening at –4.5, Kansas City is a 5-point home chalk for Sunday’s game against the Pittsburgh Steelers (3-2 SU, 2-3 ATS), beginning at 4:25 PM ET on CBS.
Mega Moolah strikes again -
The jackpot was hit on a mobile device on Sunday 1 October 2017 by a UK player on Betway, this time awarding a £1,448,116.31 pay day.
2 New Slots For Microgaming Casinos -
David Reynolds, Games Publisher at Microgaming, comments: “On top of our branded title game Halloween, we’re delivering two more slots this October, each bringing exciting features and a different theme.
MLS Odds: Red Bulls vs. Whitecaps -
The New York Red Bulls (12W, 12L, 7T) haven’t won a match since August 15, but they’re –165 favorites this Saturday against the visiting Vancouver Whitecaps (15W, 10L, 6T), beginning at 5 PM ET. Vancouver is a +475 underdog with the draw priced at +285.
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