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Betfair Advertising Deal
The Australian wing of online gambling group Betfair has engaged M&C Saatchi Melbourne to handle its creative advertising account following a three-way competitive pitch.
The agency won the business after a review involving two other, unnamed, Melbourne-based agencies, reports B&T Marketing.
M&C Saatchi will be the first Australian ad agency for Betfair, which was granted a license to operate from its Tasmania location in January 2006. The betting exchange, which allows in-game or in-race betting as well as the ability for users to set odds against each other, is already an established brand in several overseas markets, including the UK.
The speculation is that Betfair is about to significantly ramp up its marketing spend following the relaxation of rules on gaming advertising (see previous InfoPowa reports). The Australian betting market is becoming increasingly competitive, with a growing list of active betting organisations such as Centrebet, Sportingbet and Paddy Power.
In November last year, Betfair struck a three-year sponsorship deal with Melbourne’s Sandown Racecourse, which was renamed Betfair Park.
“We’re excited about winning the pitch and are very pleased about partnering with a great company like Betfair,” said Dave Brown, md of M&C Saatchi Melbourne. “They are a great cultural fit with us - young, dynamic, and with a great product.
“Since advertising restrictions were lifted on the wagering industry last year, Betfair has been looking to expand its customer base and further its reach in the Australian marketplace.”
Gambling News :
$400k Winner at Bodog Casino -
To win, you need to get a pair of Tens or better. Jerry K., however, got a much higher hand than the minimum; he pocketed $397,879 after landing the game’s best possible hand: a royal flush.
NBA : Warriors Win the West; NBA Finals Next -
The Golden State Warriors will play in their third-straight NBA Finals. They completed their sweep of the San Antonio Spurs Monday night, rolling to a 129-115 victory as 12-point road favourites; Golden State opened the season as a –250 chalk to win the Western Conference.
PartyPoker Rakebak -
Partypoker brings back rake back for players. All new ‘partypoker weekly Cashback’ launches.
NHL Odds: Lone Canadian Team Plays on Friday -
“Stingy” is a word that many have used to describe the Ottawa Senators in Round Three. The Sens know that they’re overmatched against a Pens lineup that features the likes of Sidney Crosby, Evengi Malkin and Phil Kessel, but with determined defensive play, Ottawa managed to frustrate the Penguins on their home ice, stealing one of two games.
NBA Odds: Will Cavaliers Be Rusty in Game 1? -
The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.
4 New Microgaming Releases in May 2017 -
Candy Dreams is a 720 ways to win, variable reel game. Players spin on a colorful reel area filled with candy treats, as they play towards enticing bonus triggers.
PKR Company Statement Update -
Microgaming can confirm that David R Taylor and Matthew R M Wild of RSM Restructuring Advisory LLP were appointed Joint Administrators of PKR Ltd and PKR Technologies Limited on 11 May 2017 by the High Court, Chancery Division.
Microgaming Wins The Spark Award 2017 -
The Spark Award celebrates organisations that experiment with ways of working differently. Previous winners include GCHQ and Places for People. It’s a part of Spark the Change, a global movement dedicated to empowering people and building happier workplaces.
NHL Predators First Ever Conference Finals Appearance -
With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.
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