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Betfair Advertising Deal
The Australian wing of online gambling group Betfair has engaged M&C Saatchi Melbourne to handle its creative advertising account following a three-way competitive pitch.
The agency won the business after a review involving two other, unnamed, Melbourne-based agencies, reports B&T Marketing.
M&C Saatchi will be the first Australian ad agency for Betfair, which was granted a license to operate from its Tasmania location in January 2006. The betting exchange, which allows in-game or in-race betting as well as the ability for users to set odds against each other, is already an established brand in several overseas markets, including the UK.
The speculation is that Betfair is about to significantly ramp up its marketing spend following the relaxation of rules on gaming advertising (see previous InfoPowa reports). The Australian betting market is becoming increasingly competitive, with a growing list of active betting organisations such as Centrebet, Sportingbet and Paddy Power.
In November last year, Betfair struck a three-year sponsorship deal with Melbourne’s Sandown Racecourse, which was renamed Betfair Park.
“We’re excited about winning the pitch and are very pleased about partnering with a great company like Betfair,” said Dave Brown, md of M&C Saatchi Melbourne. “They are a great cultural fit with us - young, dynamic, and with a great product.
“Since advertising restrictions were lifted on the wagering industry last year, Betfair has been looking to expand its customer base and further its reach in the Australian marketplace.”
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Gambling News :
Yggdrasil Gaming Expanding -
The Swedish online gambling games developer Yggdrasil Gaming is to establish a new parent company and expand its Stockholm office as it bolsters its presence in Sweden with a raft of new hires.
FanDuel and DraftKings Settle With NY Attorney General -
Speculation earlier this week that daily fantasy sports market leaders FanDuel and DraftKings were about to agree a settlement on consumer fraud suits prepared by the New York AG was confirmed Tuesday when a $12 million settlement was announced.
Stan james Now Live With EPOS -
The company switched to the Optima server less system across its entire estate in July after previously using Optima EPOS technology. The switch was completed early this (October) month and has already delivered noteworthy savings for the company.
Singapore Online Gambling Ban Begins -
Singapore media reports indicated Tuesday that restricted online gambling services offered by the Singapore Pools have started online operations, whilst Singapore Turf Club will commence online betting activity on November 15.
Pennsylvania Online Gambling Updates -
Pro-online gambling companies, including the Golden Nugget in New Jersey and Pokerstars, were quick to refute Schippers views based on their operational experience.
WSOPE In Czech Republic -
World Series of Poker Europe 2017 has moved to King’s Casino Rozvadov (KCR) in the Czech Republic following a multi-year deal that will see KCR host numerous WSOP-branded events over the next several years.
BtoBet Partners with AfroBet -
Following the launch in Kenya, Afrobet said it has high hopes for further expansion into East Africa, Tanzania, Uganda and Congo.
Pissed off Tabcorp shareholders -
A significant number of Tabcorp shareholders, led by The Australian Shareholders Association, reportedly objected to proposed hikes in executive pay packages and were unhappy with the company plans for a merger with rival gambling group Tatts.
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