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Betfair Top in Search Engine hits
UK internet gambling group still the top dog when it comes to sports betting visitors.
Live Odds and Scores.com reports that the latest Hitwise sports book rankings for the six months to August 2010 continue to be dominated by British online gambling group Betfair.
The competitive intelligence service continues to rank Betfair as the most popular sports betting website in the UK, producing stats to prove that the UK giant is the sector’s market leader with a 13.78 percent market share.
The latest rankings show that Betfair has maintained its strong market positioning – the company also enjoyed the top spot in the previous Hitwise rankings published in February 2010.
In the current report, Ladbrokes sports book was the second most visited sports betting site with its online offering achieving a 9.91 percent share of the market, whilst Bet365 ranked in joint third place alongside William Hill with a 9.28 percent share.
According to Hitwise, Betfair was also the most searched-for sports betting firm across all UK search engines. The betting exchange receives 7.5 percent of the traffic from sports betting-related searches across search providers, more than any of its competitors. Ladbrokes is its closest rival with 6.8 percent of the traffic, followed by Bet365 with 6.56 percent.
Betfair’s head of UK marketing Matt Booth said: “It’s great to be in such a strong position online, with more customers in search of bigger wins on Betfair.
“Our marketing strategy prioritises SEO, a move which is paying dividends as we continue to receive a high volume of traffic from leading search engines in the UK and across the globe.”
Hitwise – most popular in gambling – sports betting ranked by visits
(March – August 2010)
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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