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Betfair Top in Search Engine hits
UK internet gambling group still the top dog when it comes to sports betting visitors.
Live Odds and Scores.com reports that the latest Hitwise sports book rankings for the six months to August 2010 continue to be dominated by British online gambling group Betfair.
The competitive intelligence service continues to rank Betfair as the most popular sports betting website in the UK, producing stats to prove that the UK giant is the sector’s market leader with a 13.78 percent market share.
The latest rankings show that Betfair has maintained its strong market positioning – the company also enjoyed the top spot in the previous Hitwise rankings published in February 2010.
In the current report, Ladbrokes sports book was the second most visited sports betting site with its online offering achieving a 9.91 percent share of the market, whilst Bet365 ranked in joint third place alongside William Hill with a 9.28 percent share.
According to Hitwise, Betfair was also the most searched-for sports betting firm across all UK search engines. The betting exchange receives 7.5 percent of the traffic from sports betting-related searches across search providers, more than any of its competitors. Ladbrokes is its closest rival with 6.8 percent of the traffic, followed by Bet365 with 6.56 percent.
Betfair’s head of UK marketing Matt Booth said: “It’s great to be in such a strong position online, with more customers in search of bigger wins on Betfair.
“Our marketing strategy prioritises SEO, a move which is paying dividends as we continue to receive a high volume of traffic from leading search engines in the UK and across the globe.”
Hitwise – most popular in gambling – sports betting ranked by visits
(March – August 2010)
NBA Odds: Warriors Big Favorites to Beat Cleveland -
The Warriors didn’t take last year’s NBA Finals collapse lying down. They added Kevin Durant to the starting rotation; Durant is +220 to win this year’s Finals MVP award, while Cleveland superstar LeBron James is all by himself – also at +220. Kyrie Irving is the next closest Cavalier at +1000.
$400k Winner at Bodog Casino -
To win, you need to get a pair of Tens or better. Jerry K., however, got a much higher hand than the minimum; he pocketed $397,879 after landing the game’s best possible hand: a royal flush.
NBA : Warriors Win the West; NBA Finals Next -
The Golden State Warriors will play in their third-straight NBA Finals. They completed their sweep of the San Antonio Spurs Monday night, rolling to a 129-115 victory as 12-point road favourites; Golden State opened the season as a –250 chalk to win the Western Conference.
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Partypoker brings back rake back for players. All new ‘partypoker weekly Cashback’ launches.
NHL Odds: Lone Canadian Team Plays on Friday -
“Stingy” is a word that many have used to describe the Ottawa Senators in Round Three. The Sens know that they’re overmatched against a Pens lineup that features the likes of Sidney Crosby, Evengi Malkin and Phil Kessel, but with determined defensive play, Ottawa managed to frustrate the Penguins on their home ice, stealing one of two games.
NBA Odds: Will Cavaliers Be Rusty in Game 1? -
The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.
4 New Microgaming Releases in May 2017 -
Candy Dreams is a 720 ways to win, variable reel game. Players spin on a colorful reel area filled with candy treats, as they play towards enticing bonus triggers.
PKR Company Statement Update -
Microgaming can confirm that David R Taylor and Matthew R M Wild of RSM Restructuring Advisory LLP were appointed Joint Administrators of PKR Ltd and PKR Technologies Limited on 11 May 2017 by the High Court, Chancery Division.
Microgaming Wins The Spark Award 2017 -
The Spark Award celebrates organisations that experiment with ways of working differently. Previous winners include GCHQ and Places for People. It’s a part of Spark the Change, a global movement dedicated to empowering people and building happier workplaces.
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