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Betfair In New Cheeky Ad Deal
Monday August 8,2011 : British Women's beach volleyball team signed up in test marketing technique
Online betting exchange Betfair have entered into an advertising deal with the British Women’s beach volleyball team that will see Quick Response (QR) codes printed on the back of the team’s bikini bottoms.
QR Codes can be read by software, usually offered as a free download, on smart phones. The QR Code, once photographed by the smart phone, will direct users to a Betfair website.
Zara Dampney and Shauna Mullin are the first sportswomen to “rent their rears” encouraging spectators to photograph their bikini bottoms, reports Marketing Magazine.
As part of the sponsorship deal, the company will be doing a marketing trial of the technique over the duration of the London 2012 beach volleyball tournament at Horse Guards Parade in London this week.
Andy Lulham, UK sports and marketing PR, Betfair said: “There is huge interest in beach volleyball and we want to ensure that our advertising campaign is seen and remembered by as many sports-fans as possible.
“As far as we’re aware this is the first time QR codes have been used in in-play sports advertising and what better way to test its effectiveness than by putting them on one of the places that is likely to get photographed the most.”
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With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But heís got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.
888Poker Takes Over the States -
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MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a Ä900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the Ä550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tourís friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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