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Betfairs Latest marketing Campaign
Monday August 15,2011 : Viral campaign a play on a Ferrero Rocher classic
A 1990s Ferrero Rocher chocolate advert based upon a party in a European ambassador's official residence has become the inspiration for online betting exchange Betfair's latest marketing effort.
Using a play on the famed Ferrero Rocher line "Monsieur, with these Rocher, you're really spoiling us", the ad replaces the chocolates with betting balls on a butler-carrying silver salver and substitutes the line with "Ambassador Dixon, with these delicious football insights you are really spoiling us".
"Ambassador Greenwood", when asked how accurate his rugby insights are, replies in his broad Yorkshire accent "Eccellente" while the strapline reads "Enjoy the reception at Betfair.com".
Betfair recently signed up footballer Lee Dixon, cricketer Michael Vaughan, horse trainer Paul Nicholls and rugby player Will Greenwood for a year-long contract as Ambassadors for the brand.
The online campaign created by Big Al's Creative Emporium went live this week running as pre-rolls on E-Player, ITVB, 4OD and Yahoo.
In an initiative to attract new customers, Betfair's marketing team created a buzz earlier this week with the placement of QR codes on the back of two well-known female beach volleyballer's bikini bottoms at a test Olympic beach volleyball competition.
Gambling News :
2 New Christmas Slots For Microgaming -
Microgaming’s jolly game additions this December. Microgaming adds two more games to kick off the festive season, in addition to its action-packed Highlander online slot.
SportsBetting Supreme Court Showdown -
Sports Law, Betting and Integrity leaders convene to preview Supreme Court Showdown. Thought leaders weigh in on Christie vs. NCAA (which in January will shift to Murphy vs. NCAA)
NBA Odds: Heat Can Burn Cavaliers in Cleveland -
The Cleveland Cavaliers (12-7 SU, 6-12-1 ATS) may have turned their season around, but they’ve got a challenging matchup this Tuesday against the Miami Heat (9-9 SU, 7-9-2 ATS), tipping off at 7 PM ET on NBA-TV. Miami is 7-4 SU and 6-5 ATS against the Cavs since LeBron James went back to Cleveland in 2014.
Games Concept Day in Malta -
The Quickfire Games Concept Day is the second full-day workshop to date, the first being held in Gibraltar in July.
AFC’s fight against match-fixing -
The Asian Football Confederation (AFC) has introduced a new AFC integrity mobile application, which will enable fans, players and officials to report possible suspicious activities or provide information concerning match-fixing or corruption to the AFC Integrity Unit.
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