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Betfairs Latest marketing Campaign
Monday August 15,2011 : Viral campaign a play on a Ferrero Rocher classic
A 1990s Ferrero Rocher chocolate advert based upon a party in a European ambassador's official residence has become the inspiration for online betting exchange Betfair's latest marketing effort.
Using a play on the famed Ferrero Rocher line "Monsieur, with these Rocher, you're really spoiling us", the ad replaces the chocolates with betting balls on a butler-carrying silver salver and substitutes the line with "Ambassador Dixon, with these delicious football insights you are really spoiling us".
"Ambassador Greenwood", when asked how accurate his rugby insights are, replies in his broad Yorkshire accent "Eccellente" while the strapline reads "Enjoy the reception at Betfair.com".
Betfair recently signed up footballer Lee Dixon, cricketer Michael Vaughan, horse trainer Paul Nicholls and rugby player Will Greenwood for a year-long contract as Ambassadors for the brand.
The online campaign created by Big Al's Creative Emporium went live this week running as pre-rolls on E-Player, ITVB, 4OD and Yahoo.
In an initiative to attract new customers, Betfair's marketing team created a buzz earlier this week with the placement of QR codes on the back of two well-known female beach volleyballer's bikini bottoms at a test Olympic beach volleyball competition.
New Racing UK free-to-watch show -
Wake up to Luck on Sunday – join Nick Luck and guests for new Racing UK free-to-watch show. BHA Chief Executive Nick Rust to appear on first broadcast this Sunday
MLB Odds: Stroman Gets the Nod Against Royals -
The Toronto Blue Jays (70-80, –20.18 betting units) begin their final home stand of the 2017 campaign this Tuesday when they welcome the Kansas City Royals (73-76, +2.56 units) to Rogers Centre. Sportsnet has the coverage at 7:07 p.m. Eastern.
Microgaming QuickFire enters Coloumbia -
Wplay signs for Quickfire; strategic deal sees Quickfire enter Colombian market. Colombian-licensee Wplay has signed a deal for Quickfire, powered by Microgaming.
Partypoker to sponsor WSOPC Uruguay -
Partypoker to sponsor WSOPC Uruguay in December. Qualify exclusively on partypoker for WSOP Uruguay Main Event. December 7th to 17th in beautiful Punta del Este.
MLB Odds: Jays Hope to Spoil Orioles’ Visit -
The 2017 season is just about over for the Toronto Blue Jays (66-77, –21.19 betting units), but they can play spoiler in Tuesday’s game against the visiting Baltimore Orioles, starting at 7:07 PM ET on Sportsnet.
Money Storm Casino -
Money Storm is not your typical online casino. While many focus on the quantity of games they offer their players, this one is more focused on the quality of their games.
Big Online SLot Win on Ultimate 10X Slot -
At 9.20PM on August 28th, Kasey R was enjoying the new Ultimate 10X three-reel slot at Miami Club. The game has a random 'must win' progressive jackpot that is guaranteed to pay by the time it reaches $25,000
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