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Betfairs Latest marketing Campaign
Monday August 15,2011 : Viral campaign a play on a Ferrero Rocher classic
A 1990s Ferrero Rocher chocolate advert based upon a party in a European ambassador's official residence has become the inspiration for online betting exchange Betfair's latest marketing effort.
Using a play on the famed Ferrero Rocher line "Monsieur, with these Rocher, you're really spoiling us", the ad replaces the chocolates with betting balls on a butler-carrying silver salver and substitutes the line with "Ambassador Dixon, with these delicious football insights you are really spoiling us".
"Ambassador Greenwood", when asked how accurate his rugby insights are, replies in his broad Yorkshire accent "Eccellente" while the strapline reads "Enjoy the reception at Betfair.com".
Betfair recently signed up footballer Lee Dixon, cricketer Michael Vaughan, horse trainer Paul Nicholls and rugby player Will Greenwood for a year-long contract as Ambassadors for the brand.
The online campaign created by Big Al's Creative Emporium went live this week running as pre-rolls on E-Player, ITVB, 4OD and Yahoo.
In an initiative to attract new customers, Betfair's marketing team created a buzz earlier this week with the placement of QR codes on the back of two well-known female beach volleyballer's bikini bottoms at a test Olympic beach volleyball competition.
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Gambling News :
Amaya FY2016 Trading Update -
The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.
LeoVegas To Sponsor Leicester Tigers -
The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
Optima Information Services iShop -
Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.
CAGAYAN CHIEF MOVES TO REASSURE LICENSEES -
Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.
New Massachusetts Online Gambling Bill -
It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.
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