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Betfair innovative new advertising campaign
Friday September 9, 2011 : England rugger buggers told "Your country needs ewe"
In New Zealand, where men are men and sheep are pretty, the Rugby World Cup kicks off this week, and online gambling company Betfair is at the heart of the action with its innovative new advertising campaign in support of the English team.
The betting company is offering New Zealand farmers a dollar for every sheep they paint with England's St George's Cross during international rugby's toughest competition, held every four years.
England's 2003 World Cup winning centre Will Greenwood launched the initiative Thursday by rounding up his own flock of English sheep. The 38-year-old appealed to New Zealand farmers to get involved.
Given that New Zealand boasts a population of 47.2 million sheep (13 times the amount of people), Betfair claims the advertising stunt should provide Martin Johnson's England team with a much needed boost as they travel to matches around the host nation.
Greenwood said: "I'm sure even the All Blacks (New Zealand's national team) will be left feeling a little bit sheepish by this unusual approach."
200 sheep have already been signed up, and Betfair is supporting the initiative with an amusing viral video.
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PlaySugarHouse To Carry Konami Content -
Content provider Konami will provide its Gypsy Fire and Fortune Stacks slot games to Rush Street Interactive-operated PlaySugarHouse.com on an exclusive basis in the New Jersey real-money online and mobile wagering market.
ITF TERMINATES BETWAY SPONSORSHIP DEAL -
The International Tennis Federation (ITF) has reportedly terminated Betway’s three-year sponsorship partnership as an extension to their anti-match fixing and sports integrity policy.
GSA To Launch European division -
The expansion enables the GSA to better focus on the regional needs of its members outside of North America and underscores its recognition and commitment to growing European membership.
Paddy Power Trading Update -
Company prevails despite adverse sports and US election results; Trump success cost the group GBP 5 million, whilst punter successes took another GBP 40 million in Q4-2016.
Tabcorp SunBets project -
The details were revealed this week in an IT News article quoting Tabcorp's chief information officer, Kim Wenn, who described the SunBets project as Tabcorp's biggest global venture yet.
China Lottery Sales Up in 2016 -
The Chinese official news agency Xinghua reports that according to figures from the Ministry of Finance released Monday, Chinese lottery sales in 2016 rose 7.3 percent year-on-year to 394.64 billion yuan (about US$57.53 billion).
New chairman and a new director for 500.com -
Chinese online lottery operator 500.com has announced major executive changes to the company with the apparently amicable departure of director and chairman Man San Law, as well as director Weiguo Zhao from its board of directors, effective January 20, 2017.
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