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Betfair innovative new advertising campaign
Friday September 9, 2011 : England rugger buggers told "Your country needs ewe"
In New Zealand, where men are men and sheep are pretty, the Rugby World Cup kicks off this week, and online gambling company Betfair is at the heart of the action with its innovative new advertising campaign in support of the English team.
The betting company is offering New Zealand farmers a dollar for every sheep they paint with England's St George's Cross during international rugby's toughest competition, held every four years.
England's 2003 World Cup winning centre Will Greenwood launched the initiative Thursday by rounding up his own flock of English sheep. The 38-year-old appealed to New Zealand farmers to get involved.
Given that New Zealand boasts a population of 47.2 million sheep (13 times the amount of people), Betfair claims the advertising stunt should provide Martin Johnson's England team with a much needed boost as they travel to matches around the host nation.
Greenwood said: "I'm sure even the All Blacks (New Zealand's national team) will be left feeling a little bit sheepish by this unusual approach."
200 sheep have already been signed up, and Betfair is supporting the initiative with an amusing viral video.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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