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BETFAIR ENDS FC BARCELONA SPONSORSHIP
Wednesday August 3,2011 : Company reviews sport sponsorships in marketing shift
Online betting exchange Betfair has ended its two-year sponsorship of FC Barcelona as a result of a marketing strategy review which will see four brand ambassadors brought on board.
The shift in strategy follows the appointment of Alasdair Wright two months ago who joined Betfair as Global Head of Customer Marketing and Loyalty. The brand's marketing activity is overseen by Wright, who previously held a variety of roles at BSkyB including Head of Marketing and Strategy and prior as Head of Customer Marketing at AOL .
England cricketer Michael Vaughan, British horse trainer Paul Nicholls, former professional English footballer Lee Dixon and former England and Lions Rugby player Will Greenwood have signed up as Betfair brand ambassadors.
The quartet will front Betfair advertising which will include giving tips and opinions, monthly podcasts and video content reports Marketing Magazine.
The company will reportedly maintain its sponsorship of and remain the official betting partner of Manchester United Football Club.
"Betfair is evolving the way we leverage our sponsorship assets to prioritise social platforms, and help build engagement with existing and (potential) customers," said a company spokesperson.
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Gambling News :
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
Team Hot Launches -
#teamhot The Philippines licensed and GGNetwork-powered online poker operator Natural8 has announced the appointment to its "Team Hot" professional player line-up of Asian poker aces Kitty Kuo, Xuan Liu and Dong Kim.
Netent Q3-2016 Earnings Report -
#netent The UK continues to be an important growth driver but the weaker pound had an estimated negative effect of about three percentage points on revenue growth compared to the same quarter last year.
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