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BETFAIR ENDS FC BARCELONA SPONSORSHIP
Wednesday August 3,2011 : Company reviews sport sponsorships in marketing shift
Online betting exchange Betfair has ended its two-year sponsorship of FC Barcelona as a result of a marketing strategy review which will see four brand ambassadors brought on board.
The shift in strategy follows the appointment of Alasdair Wright two months ago who joined Betfair as Global Head of Customer Marketing and Loyalty. The brand's marketing activity is overseen by Wright, who previously held a variety of roles at BSkyB including Head of Marketing and Strategy and prior as Head of Customer Marketing at AOL .
England cricketer Michael Vaughan, British horse trainer Paul Nicholls, former professional English footballer Lee Dixon and former England and Lions Rugby player Will Greenwood have signed up as Betfair brand ambassadors.
The quartet will front Betfair advertising which will include giving tips and opinions, monthly podcasts and video content reports Marketing Magazine.
The company will reportedly maintain its sponsorship of and remain the official betting partner of Manchester United Football Club.
"Betfair is evolving the way we leverage our sponsorship assets to prioritise social platforms, and help build engagement with existing and (potential) customers," said a company spokesperson.
New Racing UK free-to-watch show -
Wake up to Luck on Sunday – join Nick Luck and guests for new Racing UK free-to-watch show. BHA Chief Executive Nick Rust to appear on first broadcast this Sunday
MLB Odds: Stroman Gets the Nod Against Royals -
The Toronto Blue Jays (70-80, –20.18 betting units) begin their final home stand of the 2017 campaign this Tuesday when they welcome the Kansas City Royals (73-76, +2.56 units) to Rogers Centre. Sportsnet has the coverage at 7:07 p.m. Eastern.
Microgaming QuickFire enters Coloumbia -
Wplay signs for Quickfire; strategic deal sees Quickfire enter Colombian market. Colombian-licensee Wplay has signed a deal for Quickfire, powered by Microgaming.
Partypoker to sponsor WSOPC Uruguay -
Partypoker to sponsor WSOPC Uruguay in December. Qualify exclusively on partypoker for WSOP Uruguay Main Event. December 7th to 17th in beautiful Punta del Este.
MLB Odds: Jays Hope to Spoil Orioles’ Visit -
The 2017 season is just about over for the Toronto Blue Jays (66-77, –21.19 betting units), but they can play spoiler in Tuesday’s game against the visiting Baltimore Orioles, starting at 7:07 PM ET on Sportsnet.
Money Storm Casino -
Money Storm is not your typical online casino. While many focus on the quantity of games they offer their players, this one is more focused on the quality of their games.
Big Online SLot Win on Ultimate 10X Slot -
At 9.20PM on August 28th, Kasey R was enjoying the new Ultimate 10X three-reel slot at Miami Club. The game has a random 'must win' progressive jackpot that is guaranteed to pay by the time it reaches $25,000
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