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Betfairs Misleading Gambling Ad
Wednesday September 3,2014 : BETFAIR CRITICISED FOR MISLEADING ADVERTISING
Advertising Standards Authority rules against gambling group in money back promise.
Both television and website advertisements by online gambling group Betfair came in for scrutiny by the UK Advertising Standards Authority recently, which ruled against the gambling company on an issue over a money back promise.
The marketing publication The Drum reports that four consumers challenged whether the ads, which featured text such as "2014 Wimbledon first bet only money back if Murray wins", were misleading because they understood that consumers actually received a free bet token.
Betfair responded that as the ads were restricted by space, it used "Money Back" rather than "Money Back as a Free Bet" to describe the offers as it claimed the term was "well understood" by the average consumer of gambling services, and when clicked on pop-up messages appeared which clearly set out all the conditions.
The betting company added that as it was not possible to take part in the promotions without seeing the pop-up message, they believed that the ads were not misleading.
The ASA ruled that although it welcomed Betfair's willingness to amend its ads, they were nevertheless deemed misleading as the terms of the "money back" and "refund" offer were not made immediately clear to consumers.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
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