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Betfair Partners With Premier League Liverpool Football Club
Tuesday November 25,2014 : BETFAIR CLINCHES HIGH PROFILE FOOTBALL DEAL
Betting and gaming partner to iconic English football club
Betfair has become Premier League Liverpool Football Club's (LFC) official betting and gaming partner following a deal announced this week.
The partnership, covering the United Kingdom, Denmark, Bulgaria, Italy and Spain markets, will afford Betfair the opportunity to connect with LFC fans across digital platforms as well as through match day programme advertising, social media ahead of matches and the Club's Wi-Fi gateway.
“We’re excited to be working with a club of the scale and fame of Liverpool Football Club”, said Mark Ody, brand director for Betfair.
“Everything about Liverpool Football Club is iconic. The Kop, the passionate fans, the Liverbird on the jersey, the entertaining football.
"It’s a great match as Betfair excites consumers with a supercharged betting experience, bringing fans closer to the action through our innovative products.”
LFC is considered one of the most successful clubs in England winning more European trophies than any other English team. While the club has also won eighteen League titles, seven FA Cups and eight League Cups, a Premier League title continues to prove elusive.
Billy Hogan, chief commercial officer for LFC, added: “We are delighted to be joining forces with one of the world’s largest online betting organisations”.
“Regionalising partnerships means that we are able to work with brands, such as Betfair, in countries where they have the strongest presence and where our footprint can best match their brand objectives.
“Ultimately this means that we can deliver relevant and engaging programs in those regions."
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Gambling News :
Phil Ivey Loses Borgata Casino -
Phil Ivey has lost in his four-year legal tussle with the Borgata over baccarat winnings; on Friday a US federal judge ruled that he and a companion violated New Jersey state gambling regulations in the manner in which they won nearly $10 million playing at the Atlantic City casino.
NYX Gaming in deal with Endemol -
"Endemol Shine’s IP will be a strong addition to the NYX portfolio of content and we look forward to working together to bring additional instantly recognizable brands to market.”
NEW CAMBODIAN GAMBLING LAWS -
After more than two years of debate and drafting, Cambodia may be closing in on final agreement regarding its proposed gambling law changes.
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
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