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Betfair And SnapChat In Gambling Deal
Thursday February 20,2014 : BETFAIR CLAIMS AN ONLINE GAMBLING COUP WITH SNAPCHAT
UK online gambling group will use photo-messaging app to serve exclusive football odds to smartphone users.
The publication MarketingWeek reports that UK online gambling group Betfair has scored a first-to-market coup with the imminent introduction of the photo-messaging app Snapchat, and is to use the technology to serve exclusive football odds to smartphone users.
The new service will debut Saturday 22 February, when Betfair will push odds for the Chelsea v Everton and Crystal Palace v Manchester United Premier League fixtures, targeting mainly the social media channel.
The SnapChat campaign will encourage punters to follow the “Betfairofficial” Snapchat profile. Rather than the current odds of 6/4, users will be able to place a maximum GBP 10 bet on enhanced doubles odds, following a similar promotional template the brand used when it first began offering exclusive odds via its Twitter profile.
Betfair says the trial is for this weekend’s matches only but promises that the company will look to extend the service if it proves successful.
Betfair brand manager Mark Ody told MarketingWeek: “Snapchat is a relatively new, yet rapidly growing social media platform, which I’m certain will play a huge role in the marketing mix of companies going forward. To be one of the first brands, and the first betting company, to make use of the platform is very exciting. It has huge potential for us as a business.”
The gambling firm, which has placed mobile at the core of its off-line marketing activity though apps and social media, has also been experimenting with other emerging channels such as Vine.
In other industries, Unilever’s Lynx brand became one of the first to use the SnapChat app last summer, and has since ramped up efforts to push its advertising offering with the appointment of former Instagram commercial chief Emily White.
SnapChat recently spurned a reported $3 billion offer from Facebook.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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