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Betfair And SnapChat In Gambling Deal

Thursday February 20,2014 : BETFAIR CLAIMS AN ONLINE GAMBLING COUP WITH SNAPCHAT
 
UK online gambling group will use photo-messaging app to serve exclusive football odds to smartphone users.
 
The publication MarketingWeek reports that UK online gambling group Betfair has scored a first-to-market coup with the imminent introduction of the photo-messaging app Snapchat, and is to use the technology to serve exclusive football odds to smartphone users.
 
The new service will debut Saturday 22 February, when Betfair will push odds for the Chelsea v Everton and Crystal Palace v Manchester United Premier League fixtures, targeting mainly the social media channel.
 
The SnapChat campaign will encourage punters to follow the “Betfairofficial” Snapchat profile. Rather than the current odds of 6/4, users will be able to place a maximum GBP 10 bet on enhanced doubles odds, following a similar promotional template the brand used when it first began offering exclusive odds via its Twitter profile.
 
Betfair says the trial is for this weekend’s matches only but promises that the company will look to extend the service if it proves successful.
 
Betfair brand manager Mark Ody told MarketingWeek: “Snapchat is a relatively new, yet rapidly growing social media platform, which I’m certain will play a huge role in the marketing mix of companies going forward. To be one of the first brands, and the first betting company, to make use of the platform is very exciting. It has huge potential for us as a business.”
 
The gambling firm, which has placed mobile at the core of its off-line marketing activity though apps and social media, has also been experimenting with other emerging channels such as Vine.
 
In other industries, Unilever’s Lynx brand became one of the first to use the SnapChat app last summer, and has since ramped up efforts to push its advertising offering with the appointment of former Instagram commercial chief Emily White.
 
SnapChat recently spurned a reported $3 billion offer from Facebook.

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Gambling News :

Amaya FY2016 Trading Update - The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.

Another Mega Fortune Dreams jackpot for Euro 3.5 million - In a statement Friday NetEnt advised that the lucky player is a 62-year-old woman from central Finland who won the seven-figure sum from a Euro 1 stake.

Stanleybet has filed a legal action against the government of Cyprus - Bookmaking firm Stanleybet has filed a legal action against the government of Cyprus, claiming Euro 12.5 million as compensation for what it claims is loss of profits and opportunities, prejudice to image and business reputation and legal costs.

LeoVegas To Sponsor Leicester Tigers - The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.

Optima Information Services iShop - Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.

Golden Nugget Las Vegas Launches New Betting App - Golden Nugget Las Vegas has unveiled a sports wagering app offering Nevada punters the comfort and convenience of being able to wager from anywhere in the state.

CAGAYAN CHIEF MOVES TO REASSURE LICENSEES - Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.

New Massachusetts Online Gambling Bill - It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.

Las Vegas Sands Fined for foreign bribery allegations - #lasvegassands Las Vegas Sands, the land casino company owned by multi-billionaire US mogul Sheldon Adelson, has again had to cough up a stiff penalty for non-compliance with the law.

Libratus AI Program Destroying Human Poker Opponents - #Libratus With 40,340 hands played (about a third of the 120,000 planned) Dong Kim is down $29,506, whilst Jimmy Chou ($113,7728), Daniel McAuley ($141,877) and Jason Les ($186,489) are all carrying losses.

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