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BETFAIR USES COMEDY FOR SOCIAL MEDIA
02/09/2012 : BETFAIR USES COMEDY FOR SOCIAL MEDIA
Quirky marketing strategy is designed to gain social networking traction
Betfair is trying its hand at comedy, hiring a team of writers to create content for its @Betfairpoker Twitter feed.
Described as something of a social experiment, the media strategy focuses more on comedy than on poker itself, but it has boosted the brand's social currency, claims head of central online marketing, Ben Carter.
The team of comedy writers has been tasked with "gaining traction" on Betfair's Poker Twitter feed, which now features a variety of comedy content and has reportedly attracted the applause of influential media celebrity, technophobe and ace tweeter Stephen Fry.
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Wake up to Luck on Sunday – join Nick Luck and guests for new Racing UK free-to-watch show. BHA Chief Executive Nick Rust to appear on first broadcast this Sunday
MLB Odds: Stroman Gets the Nod Against Royals -
The Toronto Blue Jays (70-80, –20.18 betting units) begin their final home stand of the 2017 campaign this Tuesday when they welcome the Kansas City Royals (73-76, +2.56 units) to Rogers Centre. Sportsnet has the coverage at 7:07 p.m. Eastern.
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MLB Odds: Jays Hope to Spoil Orioles’ Visit -
The 2017 season is just about over for the Toronto Blue Jays (66-77, –21.19 betting units), but they can play spoiler in Tuesday’s game against the visiting Baltimore Orioles, starting at 7:07 PM ET on Sportsnet.
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