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BETFRED RUNS SIX FIGURE TV ADVERTISING CAMPAIGN
Posted 12:15:10 :Six-figure campaign with a view towards growing mobile betting
Online bookmaker Betfred.com has launched an extensive six-figure TV advertising campaign with a view towards growing its mobile betting into a core revenue stream, reports NMA.co.uk.
Created by Manchester-based production company Editz, the campaign aims to raise awareness and promote Betfred's 'bet in play' offering.
The campaign features Betfred founder Fred Done who has run the business for the past 40 years and built Betfred up from one shop in Salford in 1967 to 850 shops nationwide.
Mark Pearson, Head of Media, Betfred said: "As this is our first major foray into TV it was important we got it right. What better way of delivering our message than the man himself, Fred. After all he's still in everyday driving the Betfred business. We’ve recently launched our first Android app. It’s definitely a growth area for us, showing people how you can bet on the move."
The campaign will flight on Sky Sports and ESPN through December 2010 and January 2011 and will run alongside Sky Bet and William Hill.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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